Round-up | NEWS
Energy-efficient features ‘ignored’ by nine out of 10 homeowners, says Beko
A NEW survey of 6,000 homeowners and renters from across the globe, commissioned by leading appliance brand, Beko, has revealed that nearly 89% of respondents globally ignore what’s best when it comes to energy efficiency in the home, despite 80% of those surveyed knowing how to use their household appliances in an energy-efficient way. The study looks at global consumer attitudes and behaviours concerning energy efficiency and is part of its latest campaign to shed light on how kitchen appliances are used efficiently in the home. While these results paint a contradictory picture of household efficiency, findings have shown that globally, almost nine-in-10 (87%) believe in the importance of energy efficiency and 78% take an interest in purchasing products that could improve their household’s efficiency. However, the majority of respondents admitted to engaging in energy-inefficient behaviours that are known to waste energy including:
• Leaving the fridge door open when deciding what to eat (29%); • Leaving a freezer plugged in when it’s got nothing in it (20%); • Leave gadgets on charge for longer than they need (37%). ‘Settingsphobia’ – a term coined by Beko – is also to blame for inefficient energy practices in the home as almost three-in-five (59%) people are worried they’ll choose the wrong setting when using household appliances and out of fear stick to the same, sometimes inefficient setting.
Akın Garzanlı, chief marketing officer at Arçelik, commented: “The data gives us a fascinating insight into how attitudes towards energy efficiency are evolving across the globe. At Beko we’re continually striving to provide high-quality products that suit the changing needs of our consumers and of the environment. While we look for ways to innovate solutions to more efficient living, building on our latest SaveWater and popular AquaTech technology, which offers an energy- efficient and sustainable home experience, it’s interesting to understand how households are responding and this will help to inform how best we can help as a corporation.”
Gen Z were revealed as one of the most knowledgeable demographics when it comes to energy efficiency with over 60% of Gen Z reading the instructions whenever they buy a new appliance, the study found.
Actions speak louder than words when it comes to energy efficiency for those over 64 years of age, as findings reveal a substantial disbelief in energy-efficient products, but a strong belief in energy-efficient actions. The survey also offers insights into how attitudes and knowledge regarding best energy-efficient practices in the home differ across age groups. People over the age of 64 cited leaving the oven on while not in use (56%) and putting the heating on while the windows were open to dry clothes (56%) as inefficient practices, while almost a third (28%) of Gen Xers admitted to leaving an empty freezer plugged in.
The findings, which have demonstrated a gap between knowledge and behaviour within consumers globally, highlight the need for greater action in ensuring consumers are maximising the efficiency of appliances at home – this could include better education by retailers
in store about the benefits 2023 InFrame Display Offer of
eco-efficient features, as well as demonstrations of how they work. Conscious of the results, Beko is partnering with Youreko, an energy-efficiency tool that calculates the lifetime running costs of appliances, to provide information to consumers on potential cost and energy savings when choosing new products.
Alku is offering an enhanced terms on any new in-frame displays for a limited time 1st January and 31st March 2023. Any new In-Frame display will receive standard terms less and additional 50%.
To coincide with this any showroom displaying an Alku
In-Frame kitchen will receive standard terms less 30% on any In-Frame orders placed from April 1st to June 30th, 2023.
sales@alku.co.uk alku.co.uk
Kitchens & Bedrooms
February 2023 ·
9
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