Bragg lights up the player journey ICE Barcelona Bragg
As a leading provider of igaming content and technology, Bragg is committed at every level to always having up-to-date and relevant technology for clients, taking note of industry trends and adopting the latest knowledge.
One such technology driven tool is Bragg’s Fuze marketing and promotional toolset, tools providing solutions to the industry’s most pressing issue, gamification and optimisation of the player journey. Created and developed in-house, Fuze is something that is at the core of the Bragg mission and values, providing unmatched player experiences through leveraged technology solutions and content.
Bragg’s Fuze toolkit is built with potential regulatory requirements in mind, providing operators with a comprehensive set of tools that ensure full compliance with local regulations in a real-time environment. Fuze’s real-time functionality allows operators to run dynamic marketing campaigns that can be modified instantly based on player activity, game trends, or promotional performance.
Tis comes into focus when responding to shifts in player preferences, or changes in the market, things like special events and new games. If player activity drops or that player shows a preference for a new game type, Fuze allows operators to launch targeted promotions or bonuses that re-engage players and capitalise on these shifts immediately.
Embracing the current AI craze, Fuze features an AI-powered game
Quick Custom Intelligence delivers real-time data activation and
generative engagement tools ICE Barcelona Quick Custom Intelligence
In partnership with Modulus, its trusted supplier for Europe, Asia, and Africa, Quick Custom Intelligence (QCI) will showcase its AGI55 platform at ICE Barcelona.
Designed to improve operational efficiency and enhance player engagement, QCI’s AGI55 leverages advanced AI to deliver real-time data activation that helps operators streamline operations and strengthen customer loyalty across all channels. Addressing key industry challenges such as declining loyalty and omni-channel engagement, AGI55 sets a new standard for gaming intelligence.
QCI Player – launched at G2E Las Vegas in October – will be a focal point at ICE. Tis dynamic, customer-facing platform features a dedicated
92
recommendation solution which uses sophisticated algorithms to deliver the right titles at the right stage of the player journey. AI also features in Bragg’s approach to safer gambling; we're using this cutting edge tech to identify players at-risk of developing gambling addiction. Tis allows us to respond to these individuals with automatic or on-demand, insight- driven targeted interventions which place the player’s security and wellbeing at the heart of the matter.
Using gamification-based insights, Fuze features tools including free rounds, a themified in-game widgets, tournament gaming with realtime leaderboards, quests, flash jackpots and bonus promotions which can be tailored to suit local audiences boosting key performance indicators at all levels. All our tools are content agnostic, working with every type of provider, games or offerings including for casino, sports betting and lottery, and catering to every type of player imaginable and are available without the need for additional integration.
player app and portal that redefines engagement by enabling personalised interactions without relying solely on free play. Operators can now deliver targeted strategies to build stronger, lasting relationships with their players.
Another standout innovation is Chatalytics, powered by OpenAI integration. Tis revolutionary tool empowers users with the query building capabilities of a senior data engineer. Te resulting empowerment allows chat-based data exploration and analytical tools that intuitively guide the user to meaningful results.
With unmatched scalability and adaptability, the QCI platform offers a comprehensive solution for operators of all sizes – from single properties to enterprise-level portfolios. AGI55 empowers operators to optimise performance, enhance customer satisfaction, and achieve sustainable long-term success.
For a hands-on demonstration of AGI55, including QCI Player and Chatalytics, visit the Modulus stand at ICE Barcelona, Stand #3Q30.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120
