DATA.BET: why esports betting has
massive growth potential in 2025 ICE Barcelona
DATA.BET
Featuring insights from the company’s Head of Esports, Bogdan Holovnov,
DATA.BET explains why the future of esports betting is bright, with new tournaments, disciplines, and expanding markets driving growth.
In 2024, the esports betting industry experienced robust growth, solidifying its position as a vital segment of the gambling ecosystem. Te progress was fuelled by rising global appeal, increasing tournaments, and stronger fan connections.
Markets like Latin America significantly drove this development, with younger demographics and a cultural affinity for gaming creating new opportunities. Titles such as Counter-Strike, Dota 2, and Valorant remained dominant, attracting fresh audiences and investments.
"Te Latin American market holds immense potential," shares Bogdan Holovnov, Head of Esports at
DATA.BET. "With strong user interest and a growing number of esports events in the region, operators can expand their presence and capture new audiences in this dynamic region."
Te 2024 Esports World Cup was a pivotal moment for the industry, showcasing the global appeal of competitive gaming. High-profile figures like FIFA President Gianni Infantino and Cristiano Ronaldo, along with Neymar Jr., who participated in a special show match, underscored the prestige of esports and its ability to bridge traditional and digital sports.
One of 2024’s key trends was the shift toward personalisation. Tools like Bet Builder revolutionised engagement, allowing users to combine multiple markets into a single wager. Additionally, Player Props, offering bets on specific player outcomes like kills and assists, gained popularity, meeting user demand for tailored options.
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"Player behaviour in 2024 showed a clear demand for faster, more dynamic betting experience," notes Bogdan Holovnov. "Tools like Bet Builder and Player Props provide engaging options that align with evolving expectations."
Widgets consolidating live stats and analytics became essential, offering bettors data-driven insights and improving decision-making. Tese tools highlighted the industry's need to focus on developing flexible solutions that improve user interaction and contribute to building comprehensive all-in-one platforms.
Despite the growth, the industry faced challenges, including intense competition and seasonality in esports events. To address these, operators introduced customised betting lines, helping them differentiate offerings and appeal to broader audiences. Streamer-driven content, Tier 3-4 tournaments, and exhibition matches were used to combat seasonality, keeping users engaged and expanding the betting ecosystem. Tese efforts ensured consistent engagement during quieter periods.
Te future of esports betting is bright, with new tournaments, disciplines, and expanding markets driving growth. Events like the Olympic Esports Series in 2025 will further elevate the industry.
"Te inclusion of esports in global events signals a new era," explains Holovnov. "Tis growth allows operators to diversify offerings and capture larger audiences."
As esports continues to gain recognition, solutions that provide bettors with immersive engagement and capture the energy and fast-paced nature of esports betting will secure its position as a key segment of the gambling industry.
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