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Bede Gaming releases new native app in time for ICE demo ICE Barcelona Bede Gaming


Whether its advanced player health and protection tools, personalised engagement features or an innovative and cutting-edge tech stack, Bede Gaming delivers a solution for operators’ business needs.


Having consistently raised the bar in terms of what’s possible from an all- in-one iGaming solution, progressive platform provider Bede Gaming is preparing to up the ante once more by debuting an update to its comprehensive front-end capabilities: a new native app that comes pre- integrated with all the company’s innovative features.


Already certified by both Apple and Google for use in Germany, the Bede Gaming app will be demoed at ICE Barcelona later this month – and there operators will be able to learn more about how it can be easily customised to meet their branding requirements while also providing them with a simple, cost-effective solution capable of reaching a wide audience of mobile and tablet-based players.


Compatible across all iOS and Android devices, the new app was built by a team with expert knowledge of the Bede Gaming platform, meaning that operators can benefit from the business’s full suite of 100+ technology components to create fun, safe and targeted experiences for players. In addition to the unveiling of the company’s native app at ICE,


Crowdtest to success with TESTA ICE Barcelona TESTA


Providing QA and testing via real people and real devices in 235 cities worldwide, TESTA's crowdtesting platform is built for iGaming operators and providers who need real-world insights.


QA and UX testing can be easier said than done, especially for organisations that are active in multiple markets outside of their home territory. Tis is where TESTA comes in, providing the necessary visibility and testing expertise.


Getting UX right matters more for iGaming, Head of Marketing, Ian McKinnon, explains: “Since player problems fall under the your-money- your-life category, UX matters way more for acquisition and retention. A slow loading live-dealer lobby or a bug in the deposit process are deal breakers when players are considering whether or not to put real money on the line.”


Tese kinds of problems are actually quite common in the industry so the company’s mission is to help clients to test, iterate and reduce UX problems, thereby minimising operational risks, improving user satisfaction and gaining a competitive edge. Te top eight client use cases


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for 2024 were onboarding, payments, bonusing, performance, localisation, KYC, compatibility, and competitor benchmarking—and the company will continue to enhance and expand these areas to include innovative testing solutions tailored to the dynamic needs of the global iGaming market.


Reflecting on 2024, TESTA Head of Product, Kenneth Weng, says: "Tankfully client feedback has been great. As we look back at our main use cases, we know now we were focused on the right tests. Heading into 2025, our aim is to expand SLAs with faster test turnarounds."


Bede Gaming will also be offering a sneak preview of a new Dynamic Segments tool that can significantly enhance operators’ marketing and personalisation efforts through detailed target groups and customised messaging.


Te company’s latest innovation will provide quick and easy access to advanced player segmentation via the Bede back office, empowering operators to automate their promos, comms and more while supplying far more dynamically tailored content.


By layering their segment criteria and scheduling daily refreshes or clear downs at specific times, operators will be able to build detailed target groups and customise their messaging to engage users effectively, thereby improving the user experience and ensuring that no customer is missed.


Tose with an interest in taking their current iGaming offering to the next level are encouraged to reach out to the team now and find out how Bede Gaming can turn even their most ambitious digital goals into a reality.


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