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SIS expands global footprint across esports, live racing and numbers offering ICE Barcelona SIS


After a prosperous year for SIS across all three of its 24/7 live betting verticals, the multi-content supplier is looking to go one step further as 2025 gets underway.


Te turn of the year saw SIS announce Competitive Gaming had expanded its global footprint to 12 US states. Over 200,000 annual esports events are now live with leading sportsbooks FanDuel and bet365 in states including New Jersey, Colorado, Kentucky, Ohio, Arizona, North Carolina, West Virginia, Tennessee, Kansas, Connecticut, Wyoming, and Vermont.


Te complete suite of H2H Global Gaming League short form eSoccer and eBasketball matches feature professional gamers playing in competitive matchups that are streamed with ultra-low latency and on-screen betting prompts.


Providing a full end-to-end solution with integrity at its core, it is the only industry product to have ESIC Gold Standard accreditation. Delivering superior margins around the clock, SIS Competitive Gaming can add as much as 10 per cent in value to sportsbooks as a distinct and complementary product for bettors.


Turning to SIS’ 24/7 live racing content, operators benefit from quality action from over 170 racecourses and tracks from across the globe. With the company’s number of annual races distributed to its global


116


partners across both horse and greyhound races currently standing at over 60,000, the supplier has its eyes set on expanding its presence in both existing markets and new territories.


SIS is committed to product innovation around its numbers offering, having successfully drawn in new audiences to drive fresh revenue for operators during 2024. Recent success included the launch of live numbers in Africa with the continent’s leading operator 888AFRICA, as well as with Instasolution’s retail and online platforms.


SIS 49’s offering includes over 330,000 live fixed odds draws comprising 49’s, 39’s and Fast 15’s. Operating for over 28 years, SIS- owned 49’s is the original live draw and brings credibility and integrity to fixed-odds numbers betting. To complement this, 39’s and Fast 15’s offer, high-frequency events that run every three minutes while maintaining healthy margins for operators.


SIS’ Paul Witten shares: “It’s been another notable year for us at SIS across all three of our product verticals. ICE Barcelona serves as the perfect opportunity to demonstrate how our offering continues to evolve and can provide value for operators in established and emerging markets. Our team will be on hand on stand 5G18 throughout the event to showcase our solutions and discuss how we can help partners grow their businesses and work towards mutually beneficial collaborations.”


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