Red Desert Games eyes persistence
success with Reel Climb series ICE Barcelona Red Desert Games
Founded by industry veterans Anthony Oh, Edgar Pau, Alex Ciampoli and David Lewis, Red Desert Games produces blockbuster slots for both online and land-based casinos. Te studio will be on the Light & Wonder stand with the supplier giant being Red Desert’s exclusive distribution partner for North America, Europe and other regulated jurisdictions throughout 2025.
Te studio has focused much of its efforts on developing innovative mechanics and game play to ensure that each of its games puts players on the edge of their seats spin after spin. Tis includes the Cash X and Wild X mechanics, and its Reel Climb and Wheels on Reels series of slots.
Red Desert plans to establish itself as a leading provider of true persistence games through its Reel Climb series – this game format facilitates deeper, richer and longer playing sessions with rewards that build up over time. So whether exploring Mayan pyramids, scaling the stairway to the temple gate or rocketing to the top of the music charts, the more players play, the bigger the prizes they can unlock. So far, Red Desert has produced eight games with a solid product roadmap ensuring
it continues to expand and diversify its content offer to operators and players. Te studio’s current portfolio covers a broad range of themes including Asian, Fantasy, Aztec/Inca/Mayan, Music, Greek and Viking Mythology and Precious Metals with more to come.
Lucky Zodiac, Fortune Gate, Treasures of El Dorado and Te Treasure of Wonderland will be among the titles Red Desert will showcase to delegates at ICE Barcelona. It’s set to be a big next 12 months for Red Desert Games so make sure to book a meeting with the team and see for yourself what its portfolio of slots has to offer.
Create social and sweepstakes casinos at pace with Rubystone’s SCION ICE Barcelona Rubystone
Rubystone's SCION platform is the first in the industry to integrate seamless geolocation and compliance tools for fast-tracked market entry.
Sweepstakes. Tis is the hottest topic in the industry right now with operators keen to maximise the tremendous potential it offers. Real money gaming has proved to be a tough nut to crack in North America, especially given the complex state-specific regulations.
Tis means brands have faced significant hurdles prior to entering a state and even once live, many have struggled to build momentum and capture market share with the competition fierce and the cost of acquiring players high. Tis is why social and sweepstakes casinos present such an alluring alternative, and why so many operators are turning to it for a route into US and Canadian markets. Tose who can navigate state-level legal requirements and third-party compliance reviews can gain access to 40+ states and provinces, a much larger potential market size than with real-money gaming.
In fact, net revenue from social and sweepstakes gaming is expected to hit $4bn by the end of 2025. Of course, this can be easier said than done and this is why many operators are turning to third-party platform
providers to power their social and sweepstakes casinos.
Companies looking to enter this space not only require industry expertise but also a dependable platform, and Rubystone, which is owned by Gaming Rewards Group, provides both. Via its SCION Rewarded Gameplay Platform and SCION Full Service Live Operations, operators can launch social and sweepstakes casinos quickly and compliantly – unlike generic platform providers, Rubystone offers a fully managed ecosystem so that its partners can focus solely on growth.
Rubystone’s offering includes player account management, payments, KYC and geolocation, fraud and risk mitigation, AAA game content and of course, responsible social gameplay features. Te SCION platform is the first in the industry to integrate seamless geolocation and compliance tools for fast-tracked market entry while its customisable features and 24/7 live operations management are significant differentiators, too.
It also assists with player development and VIP, financial operation, marketing and social media, full compliance management and customer support. Tis is all underpinned by a “player first” philosophy that includes responsible gameplay initiatives for operators who care deeply about ethics and sustainability.
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