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Aruze Gaming Global reinforces growing EMEA


influence with Triple Treasure Pot series ICE Barcelona Aruze Gaming Global


Setting the stage for an exciting showcase at the upcoming ICE 2025 event in Barcelona, Aruze Gaming Global (AG2) will be unveiling a variety of new and current games at their booth 3H20.


One of the highlights of AG2’s showcase is the popular Triple Treasure Pot series, a game that has already proven itself as a favourite among players and operators across the US and EMEA regions. Te Triple Treasure Pot series is available on AG2’s popular Muso Curve 55.


Triple Treasure Pot offers two captivating game titles: Eternal Prosperity and Heavenly Wealth. Both games have consistently ranked on the Eilers Reports with impressive performance metrics, achieving zone average numbers of up to 2.43x. For those looking for a proven, engaging slot experience, Triple Treasure Pot offers both innovation and reliability.


AG2 is also excited to launch a lineup of games in 2025 that will be available on their triple screen cabinets collection, starting with Tomb Treasure. Ideal for thrill-seekers looking for a dynamic gameplay experience, Tomb Treasure offers a thrilling, action-packed slot experience built to keep players on the edge of their seats.


Tomb Treasure offers three exciting game titles: Pharaoh Gold, Cleopatra Legend, and Sphinx Gold. Te game is displayed on the captivating Muso Triple 32 and promises a visually immersive and technologically advanced experience. AG2 is eager to gather insights and feedback on this new game from industry participants at ICE 2025.


AG2’s participation at the ICE show marks a major milestone, reinforcing its growing influence in the EMEA market and spotlighting its contributions to gaming innovation.


Effortlessly optimise and grow marketing campaigns with the Intelitics platform Marketing Platform Intelitics


Intelitics, a technology partner offering solutions for marketers eager to change their approach to player acquisition and retention, explains why using a big budget to fund traditional campaigns is just not enough to engage players at scale in highly competitive and tightly regulated markets such as the US.


In markets such as the US, success is never a given and in recent months we have seen true giants of the industry turn their back on regulated states like New Jersey, Pennsylvania and Ohio. But these brands have failed to harness the potential of performance marketing and paid media – channels through which brands can acquire players at scale for a sustainable ROI.


Tis is where Intelitics comes in. For operators, Intelitics stands as a future-proofed technology partner that allows them to connect with players in what is an ever-evolving landscape. Its solution includes a


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unified, dynamic platform that simplifies managing paid media campaigns and delves deep into the depths of affiliate marketing – allowing operators to launch and scale programs.


Tis platform is more than just a tool. It’s an operator’s marketing command centre, granting real-time access to data so that marketers can effortlessly optimise and grow campaigns. It also offers a suite of business intelligence tools including innovative Sub ID and cohort reporting, empowering operators to take the right decisions at the right time.


What’s more, with dynamic metadata like device type, OS and geolocation for each link, operators don’t just run campaigns, they master them. Tat so few operators have truly embraced paid media and performance marketing is a shame, but those who have are reaping the rewards.


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