BETBY creates AI-based feed featuring new entertainment-driven markets ICE Barcelona BETBY
BETBY unveils a groundbreaking feed that includes unique entertainment markets, such as movies and TV series, redefining the intersection of sports betting and entertainment.
BETBY, a premium provider of cutting-edge sportsbook solutions, continues to set new standards in the sports betting industry with the introduction of its industry-first AI-Based Feed.
Tis groundbreaking addition to the BETBY ecosystem expands the boundaries of sportsbook innovation by creating markets for entirely new categories, such as movies, TV series, and other entertainment- driven markets.
Te AI-Based Feed harnesses state-of-the-art artificial intelligence to generate odds for unconventional markets, tapping into trends that engage a broader audience beyond traditional sports bettors. From major movie releases to TV show outcomes, operators can now offer entertainment betting opportunities that redefine player engagement and bridge the gap between sports betting and entertainment—all with a 12 per cent projected margin.
BETBY’s system first creates markets based on publicly available information about what to expect in relation to specific events. Ten, it automatically filters out markets to find the tradeoff between markets which appeal to a certain audience and what traders can work with. Once odds are generated, traders need only focus on settlement, significantly streamlining the process.
68 Key Features of the AI-Based Feed include:
● Dynamic Market Generation: AI-powered creation of odds for entertainment-focused markets.
● Efficiency Trough Automation: Reduction in manual effort with highly automated odds generation.
● Enhanced Player Engagement: Unique and diverse markets attract a broad demographic of bettors.
● Localised Content: Ability to create markets tailored to regional preferences.
Te AI-Based Feed represents the next evolution of BETBY’s AI Labs, a suite of advanced tools designed to optimise:
● Risk Management: Enhancing security with real-time player profiling and risk evaluation.
● UX: Transforming User Experience through personalised betting tips, tailored recommendations, and real-time insights.
● Operations: Optimising workflows with AI-driven tools for player retention, LTV enhancement, and back-office efficiency.
BETBY’s innovations will be showcased at Stand 5J18 during ICE Barcelona, alongside its robust sportsbook package. With a portfolio featuring over 300,000 events per month, 8,000+ betting markets across 125+ sports and 35+ esports, and 250,000+ live matches powered by its e-sim feed BETBY Games, BETBY continues to set the standard for excellence in the sports betting industry.
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