Interactive SPORTS-BETTING - SIS
How greyhound racing can meet the need for short form betting opportunities
SIS’ Paul Witten believes the sports’ short-form content is the perfect fit for bettors looking for quick and easy betting opportunities.
Depending on your point of view, the rapid rise in the availability of casino content has coincided with or capitalised upon a change in consumer habits when it comes to having a bet.
Paul Witten, Product Director at SIS
Advances in mobile technology has sped things up, prompting industries like our own to adapt our services to a device- dependent society.
P72 NEWSWIRE / INTERACTIVE /
247.COM
Attention spans have reduced greatly over the years and there is an ever growing squeeze on our time. Tis means consumers demand, and expect immediacy and simplicity when it comes to doing everyday things such as banking and shopping and even in their leisure time with social media and binge watching box sets. Betting is no different and bettors today are looking for frequent and relatively easy betting opportunities.
Advances in mobile technology has sped things up, prompting industries like our own to adapt our services to a device-dependent society. Yet the product has moved on too, with an expanding casino sector bringing table games and slots that facilitate rapid-fire wagering opportunities to these smarter devices. Tanks
to better connectivity and internet speeds they can also be consumed on the hoof and at our convenience.
Te spin and win mentality this has augmented has been prevalent in the retail environment too, not just in casinos from where it probably originates, but on the fixed odds betting terminals in our betting shops.
Te lottery sector is no different and is having to adapt to modern trends when making itself an attractive proposition, particularly to the younger generation who most represent this change. According to a recent report by Mintel, the proportion of non-playing 18 to 24-year olds interested in taking part in lottery games rose from 19% to 27% year-on-year in March 2017.
What’s making this age group sit up and take notice of what lottery has to offer is the rise of online instant win games due to their quick and easy features. But what if anything is the
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