We’ve seen short-form betting become a popular market for other sports in recent times. Betfair recently launched new football betting feature, Quickbets, which lets exchange users bet and trade on five- minute periods of a match.
To complement this even further, our new fully- fledged greyhound pricing derivatives service will create new markets which have previously been difficult for some to offer due to the labour and time-intensive nature of pricing such odds in-house.
Additional markets such as match bets allows bettors to bet on one greyhound beating another, while also wagering on the distance the winning
greyhound wins by, and bet without the favourite. Furthermore, users can get to see what their returns will be on our forecast and tricast fixed odds markets, rather than waiting until the end of the race. Tere’s also the opportunity to bet on the total performance of favourites at a specific greyhound meeting, and betting on the favourites against the entire field. Tese new markets allow new audiences without a pre- existing knowledge of greyhound racing to take part in the action, as they are ‘spin and win’ style bets similar to roulette.
ENGAGING WITH A NEW AUDIENCE Although it is one of the oldest and more
traditional sports, greyhound racing still represents an exciting opportunity for bettors. Te sport has built a legion of fans, but those with close connections to dogs also recognise the need to attract a new audience to secure the long-term future.
We’ve seen short-form betting become a popular market for other sports in recent times. Betfair recently launched new football betting
feature, Quickbets, which lets exchange users bet and trade on five-minute periods of a match.
Greyhound racing holds similar attributes to the markets that Quickbets and other short form betting events offer, and it’s where the sport can really grab the attention of bettors keen for a quick flutter.
Te quickfire nature of the sport means that it is quick and easy to understand, whilst races last around 30 seconds and occur every 8 minutes throughout the day on the SIS Greyhound Channel. Tis represents a significant opportunity for frequent and quick betting, which should resonate with today’s bettors wherever they are in the world.
Once again, the greyhound racing industry continues to grit its teeth with all stakeholders determined to secure the sport’s long-term future. With over 30 years’ heritage as a trusted partner, SIS is well placed to play its part in helping the sport become an ever-greater proposition for operators and bettors.
NEWSWIRE / INTERACTIVE /
247.COM P99
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