Gaming thought leader prepares to step into the future at
‘magical ICE' Richard Schuetz, Executive Director at the Bermuda Gaming Control Board and one of the industry's most respected commentators, has described his annual visit to ICE London as like ‘stepping into the future’
Speaking to journalists at the recent Sports Betting USA event staged by Clarion Gaming in New York City, he explained: "Te UK - and the rest of the world - has been much more receptive to new technologies in its gaming products, as compared to the US. Te laws relevant to gaming delivery systems in the US have not been receptive to Internet applications and other innovations, whereas the UK and the rest of the world has been much more receptive to new technologies. Tis means that, at ICE, one sees the latest in technologies, whereas in the US, because the government prevents the use of these technologies, the vendors do not display them. Tat is why I always argue that ICE is like stepping into the future.”
He continued: "I spend the vast majority of my time on the expo floor at ICE. Tat way, I can see the products and technology and ask questions of the vendors to gain further insight, and I also run into a bunch of friends doing exactly what I am doing. So it is interesting, insightful and social. I wear myself out on that floor and it is heaven for someone, such as myself, who is a student of the industry. Te real benefit of ICE is that it takes a great deal of interesting technology and a great many interesting people and puts them together in the same place for several days. Tat is the magic of ICE."
Richard Schuetz has served on the boards of Shuffle Master Gaming, the Stratosphere Hotel and Casino (where he was also President & CEO) and Casino Publishing. He sat on the International Advisory Board for the Institute for the Study of Gambling and Commercial Gaming at the University of Nevada, Reno, and was the co-moderator of the Institute’s Executive Development Program with Dr. William Eadington.
Mini-Marvel and Wonder-Wall to greet
visitors to the Cammegh booth at ICE 2018 Cammegh will be exhibiting the world’s finest roulette wheels on a brand new stand design at the forthcoming ICE show in February. Keeping the same location on the show floor, Cammegh will present its showcase with a flourish as the new stand incorporates both hospitality and meeting space and a new feature video wall to better exhibit its class-leading casino products
Te range starts with the classic Mercury 360 and Crystal roulette wheels, with an extra special custom-wheel demonstrating Cammegh’s expertise in bespoke customisation. Te Slingshot 2 will take pride of place alongside Cammegh’s extraordinary new Mini-Wheel, which has been designed for high volume, high productivity and high game turnover gaming, specifically focusing on stadium configurations. In this guise, the Mini- Wheel is capable of delivering 120 games per hour, increasing productivity and game turnover for customers, which currently includes Aspers Casino Group in the UK.
Te full range of Billboard displays from sizes 23-27-32 ins., in portrait and landscape orientations, will be featured prominently at ICE. Te presentation will demonstrate the host of functionality on offer, from live video streaming, chip tree productivity indicators, Multiboard Mini results, side-bets and much more. Te Billboard presents each of these features with pin-sharp customised graphics designed specifically for each individual customer, examples of which will be featured on the stand at ICE.
Having launched its Spread-Bet Roulette and Spread-Bet Blackjack to industry-wide acclaim, Cammegh plans to bring its latest
Spread-Bet sidebet to the ICE show, should development continue as planned. “We are excited to meet with customers to discuss their diverse and varying needs for the forthcoming year,” states Andrew Cammegh. “Our products meet so many wide ranging requirements that they’ve become a vital ingredient in an operator’s armoury, whether that’s third-party gaming terminals; third-party management systems; integrating with customers’ own data warehousing systems etc.
“Te amount of flexibility, customisation and responsiveness to customer needs is evident across the entire Cammegh product range and, perhaps more importantly, across our thinking too. It is this approach to put the customer first that is being rewarded in terms of both sales and product development. Having such a specialised and focused product range keeps our position in the market pin-sharp. Our range isn’t diluted with other products, which means that we can respond very specifically within the niche sector in which we operate.”
Cammegh extends its traditional warm welcome to all visitors to the ICE show and looks forward to meeting customers and friends from the industry at its booth No. S7- 120 to what could be the best show in the company’s history.
NEWSWIRE / INTERACTIVE /
247.COM P73
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