Interactive
MARKETING - NETREFER ICE TOTALLY GAMING - N3-410
Performance Marketing Making Data-Driven Decisions Easy and Automated
Netrefer’s Timothy Buttigieg discusses the ways in which operators can make sense of big data
Did you take any big decision this morning? Are you sure that the information used to make that decision was accurate? If so, how can you measure the effectiveness of this decision in a S.M.A.R.T manner.
Timothy Buttigieg, Chief Operating Officer, Netrefer
Data should always be at the heart and soul of strategic decision making within organisations, whether these organisations are the multinational behemoths or the small family- run businesses. Data leads you in the right direction, generating insights which can then be switched to data-driven decisions for effective business practices.
Tim is a target-oriented executive with a comprehensive combination of technical and business competencies with the IT industry. Tim started his journey with NetRefer eight years ago and has occupied various roles within the company, he currently holds the position of Chief Operating Officer. Tim provides day-to-day oversight of NetRefer’s operations and is responsible for the Professional Services and Sales & Marketing teams.
Data comes in all shapes and forms; data which can be used to form accurate business decisions usually comes in the form of personal data, web data, sensor data and many more. Transactional data, especially in e-commerce is highly important; be it from secondary resources or driven from your website is an incredibly important of data because it helps expose variability and can be used to optimize operations. By examining this data, it is possible to uncover hidden patterns, trends and correlations which can help digital operations end up more efficient and effective, resulting in the creation of competitive advantages and increased revenue.
While all this data is well and good, what P100 NEWSWIRE / INTERACTIVE /
247.COM
organisations lack is what to do with this data when it is in its most raw form. In comes NetRefer, the industry leader in the provision of Unified Performance Marketing. NetRefer powers the most successful and high-volume partner programs through a centralized and scalable platform of products. Nowadays, NetRefer provides a fully-fledged Performance Marketing Ecosystem, while also providing its robust, feature-rich and award-winning performance marketing platform it is now loaded with two innovative products; Performance Marketing Intelligence & Loyalty and Gamification.
THE WIZARDS OF PERFORMANCE MARKETING INSIGHTS NetRefer understands the importance of actionable insights; Performance Marketing Intelligence is NetRefer’s cloud-based BI Platform providing self-service intelligence, enabling users to make faster, well-informed decisions based on a 360-degree view of their data. PMI enables marketers to swiftly identify trends, gaps and opportunities in real time. Businesses will be able to take informed
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