PMI enables marketers to swiftly identify trends, gaps and opportunities in real time. Businesses will be able to take informed decisions that improve campaign effectiveness for better results
decisions that improve campaign effectiveness for better results, and at a low Total Cost of Ownership (TCO), without requiring any expensive in-house IT infrastructure, BI tools or an army of data scientists.
Making sense of large amounts of data and visually presenting this directly to the decision maker requires a mix of technical, analytical and presentation skills. PMI provides this out of the box. Giving the business full control over their affiliate rewards and ensure that customers’ LTV keeps rising.
Our data scientists and BI specialists have built a ready-to-use statistical and Machine Learning (ML) models together with industry KPIs that enable self-service analytics: descriptive analytics (what happened and why), predictive analytics (forecast what will happen if) and prescriptive analytics (how do we make the best happen).
All this is packaged into easy-to-use visual dashboards, reports and industry KPIs that requires no prior knowledge of BI, data science or analytics.
All this enables marketing teams, product teams, VIP teams, senior managers and executives to focus on what they do best – as all intelligence is available at their fingertips.
BACK-OFFICE LOYALTY AND GAMIFICATION ADMINISTRATOR It is clear to say that the future of online casinos and sportsbooks is gamification. With more and more operators sprouting, differentiating oneself from the competition, and creating unique selling points is a difficult task, especially since
most of them offer the same games, from the same game providers.
A lot of companies, new and old have embedded some sort of gamification within their product; these might include sign-up bonuses, referral bonuses, gamified campaigns to increase conversion rates and so on. Whilst these are a good first step and can reflect well within the company’s targets, these are generally highly limited in scope and duration. In many cases, they are simply tacked on temporarily, with nary a concern for the collection of performance data, and the effect it has on player retention and encouragement.
Now this question looms over organisations; how can an operator use gamification to increase loyalty, customer retention and motivation to play?
CONNECTING WITH THE OPERATOR’S CLIENTS ON A MORE PERSONAL LEVEL By basing the system upon a rules engine, considerable power has been placed in the hands of the operator, with the ability to target
NEWSWIRE / INTERACTIVE /
247.COM P101
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