certain segments, as well as automatically segment customers based on certain behaviour. Systems can be configured to meet any business needs, using a myriad of features. Te operator is fully in control to choose how they reward their customers.
Leader boards, badges, points and online currencies are all ingredients for a proper gamification engine within an operator’s platform. Te real trick behind this, is to know how to use them. Te application of these tools
A rules engine is created with pre-determined conditions (created by the operator) which is easily configured that puts into consideration; groups, actions, multipliers, wallets, compartments and much more.
P102 NEWSWIRE / INTERACTIVE /
247.COM
to increase customer LTV must be catered to the core values of the brand. Certain attributes and processes must be built to scale and integrated to give the customer the best experience possible. Positive re-enforcement to drive desired behaviour is the usual method, companies recently are going beyond that and creating a customer journey within their gamification engine.
Auditing practices within the software is useful, to reflect upon past player activity and understand how to cater for specific segments on a more effective level. Tis gives the ability to observe their LTVs, costs and accumulation of milestones within the system. Tis can then help operators segment and target their customers with the rules configured. Te operator can then set up and fully customise the rules which govern the loyalty programme, to meet their exact needs.
Consider customised gamification, especially as many operators are entering into regulated markets and use certain platform providers that provide their iGaming solution out of the box, there is a massive need to differentiate and creating value for the bulk of the players, be it; a
first-time depositor, an active player or a VIP.
CONFIGURE. OPERATE. DELIVER. NetRefer’s Loyalty and Gamification Platform drives customer brand loyalty and retention, increases LTV and helps drive desired behaviour. Our L&G Platform uses gamification backed up by a sought after, robust performance marketing ecosystem which brings game mechanics to campaign management, affiliate management and performance marketing. Regarding analytics, L&G provides advanced and powerful customer tagging for easier segmentation and personalisation across multiple game providers by managing multiple organisations, brands and games in one place.
A rules engine is created with pre-determined conditions (created by the operator) which is easily configured that puts into consideration; groups, actions, multipliers, wallets, compartments and much more. Unlimited customer segmentation possibilities with the ability to link to activities, products and sub- products.
With NetRefer a business can truly stand out and outplay competitors.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112