Sharpening of Customer Relationship
Management functions the key for 2018 Joe Hannaford, principal consultant, explains the key acquisition and retention issues operators face and how to overcome such challenges
OtherLevels is a market leading multi- environment messaging platform, and we’re excited to be exhibiting at ICE for the first time to showcase how our software and services enable operators to enhance their CRM capabilities. Te company’s tools are designed to reduce acquisition costs, drive retention and increase revenues through the use of personalised and relevant intelligent messaging.
Te need for this is apparent with the expensive costs involved with brand advertising and audience acquisition, a prerequisite for any online operator, and we estimate this accounts for nine in every ten pounds of most marketing budgets.
Te challenge for many is that a large number of visitors acquired via online banners, television adverts, and product placements fail to become funded bettors. Te most common solution is to re-target them using media or hope they return off their own back.
Furthermore, we’re seeing that retention marketing is having to adapt to the decline in email conversion, as bettors demand more personalised content delivered at a time more convenient to them.
At OtherLevels, we utilise a solution known as Intelligent Messaging. By adopting innovative tools, operators can engage with those who have yet to be converted, and turn them from a visitor into a registered user. In addition, the service maximises engagement and increased retention, in partnership with existing CRM and marketing cloud solutions.
Crucial to this are modern messaging formats, such as interstitials, web push, and inbox messaging, which significantly widens the audience reach and user contact points, leading to greater conversion rates and reduced acquisition costs.
Tese messaging types form a key part in the retention process too, when backed by a sophisticated platform capable of segmenting users.
Te common approach to player segmentation is based on simple betting behaviour, but
increasingly this method is limited and fails to engage with 100% of your audience.
However, by segmenting visitors and bettors based on betting patterns, behaviour, contactability by channel and outcomes, as well as the preferred channels on which they consume content, and the time when they are most likely to engage, operators will soon find an increase in user lifetime value.
At a time when marketing budgets are being stretched to their limit, the need for cost- effective measures to improve engagement and reduce costs is becoming increasingly important.
Tis will only be heightened from May 2018 when GDPR will be introduced. Under new regulations, new bettors will be required to opt in to receive marketing communications, whilst existing ones whose personal data was captured via an implied opt-in will be subject to the same protocol.
At ICE, delegates will be able to understand first-hand how OtherLevels can improve the monetisation of CRM strategies with sophisticated and intelligent messaging. We’ll also be showcasing our innovative new in-play sports betting messaging module, designed to increase share of wallet and betting cadence for operators.
AMATIC celebrates 25 years of innovation
Endorphina’s daring show at ICE 2018
For the fourth time in a row, Endorphina will be joining the ICE Totally Gaming show.
Last year, Endorphina presented their cool and fresh Diamond Vapor slot game (the first game ever incorporating the trendy vaping theme). Tis year, however, rumor has it that they are going to spice things up even more with something very, very hot.
At Endorphina’s stand everyone will be breaking the ice with game talk and discovering the latest seductive trends. All visitors should get ready to push their boundaries with a completely unique and sizzling show that will accompany the release of Endorphina’s mysterious new slot game – visitors definitely don't want to miss this one.
Come to Endorphina’s stand N6-230 and you’ll find two sexy girls dancing to the pulse of the music, slowly seducing your thoughts to keep you interested. Te company prepared a provocative show that will push all taboos to the corner of the room. All of the daring visitors will get a special experience and an option to win sophisticated gifts that they will want to share. Additionally there will be an exclusive release of the new game which will allow visitors to be the first to put their hands on “it” to experience what it truly means to destroy taboos in this igaming world.
with new stand, new games and more at ICE AMATIC Industries is celebrating 25 years in business during 2018. Video- based Multi Game is standard today in many gaming jurisdictions yet that was not the case 25 years ago. AMATIC Industries was founded in 1993 with the clear focus on MULTI GAME
AMATIC Industries will naturally be taking a strong presence at the forthcoming ICE that will take place between 6th and 8th February in London. Tis time, the company will be exhibiting at the new and larger booth # S4- 240 in South Gallery Suites where visitors can look forward to seeing a brand new stand design and a lot of eye-catching attractions. Te stylish and trend-setting gaming machines – the slant-top PGA (Performer Grand Arc) and the upright Amarox C24 will be adorning the stand with their HARDROX (HX) platform. Tese gaming machines have set the standard for how customer-appealing cabinets should look like. Tis is another example of how innovative AMATIC is, being prepared to break the mold and lead in creating new cabinet designs in the industry.
MULTI GAME stands at the heart of this company and explains its enduring success throughout the 25 years. A range of new and completely in-house developed games will be introduced to the global gaming market at ICE. As ever, these games cover a wide range of tastes to ensure that all kinds of players can
continue to enjoy the new AMATIC games.
Te focus on MULTI GAME has seen AMATIC Industries strongly grow its footprint in the online gaming market in the past years. AMANET is the online gaming division from AMATIC – showing that proven land-based games will be popular in the online gaming market as well. AMANET was the division that grew the quickest in 2017 at AMATIC. Te number of jurisdictions / countries where AMANET is available rose correspondingly in 2017.
With many years experience and innovation in the development and production of electronic roulette solutions – the Roulette Grand Jeu 24HX will naturally be taking centre place as well. 2017 was a very special year for this division as AMATIC celebrated selling its 1000th Roulette Grand Jeu in Spain.
AMATIC Industries will be exhibiting at the new stand location # S4-240. Te whole team from AMATIC looks forward to welcome all visitors.
NEWSWIRE / INTERACTIVE /
247.COM P87
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112