Preview ICT TOTALLY GAMING 2016
Microgaming gears up to unveil a wave of announcements at ICE
Totally Gaming Te countdown is well and truly on for ICE 2018 where Microgaming will be building another show-stopping stand at the heart of the ExCeL Centre.
Pioneering on every platform, Microgaming’s market-leading products will be on show within a new demo area where attendees can immerse themselves in the latest technology and journey through the company’s diverse offering.
Well-known for entertaining and wowing attendees, the software giant will have its popular Microgaming bar next door (N5 – 120), where it stole the show last year with three spectacular stunts showcasing some of its biggest games for 2017: Jurassic World, Te Phantom of the Opera and Castle Builder II. Microgaming is gearing up to bring yet another round of entertainment for 2018, so don’t miss
ICE London grows again with 2018 edition set to be the biggest on record
Te 2018 edition of ICE London will be the biggest on record. Event organisers, Clarion Gaming, have confirmed the addition of a further 2,000sq.m of space, which will raise the total size of the world’s favourite gaming technology event to 43,500s.qm, a five per cent increase on the 2017 figure and approaching twice the size of ICE 2012 (22,500 sqm). Te development, which has been driven by demand for stand space by existing and new exhibitors, represents the sixth consecutive year of growth for the London event.
Kate Chambers, MD of Clarion Gaming, said: “Tis is great news for gaming organisations who we know want a stand out, flagship event that showcases the world’s leading innovators from every gaming vertical. By expanding our footprint in this way, I believe ICE London has underlined its status as the world’s capital for the international gaming industry. Our strategy, wherever we operate in the world, is to work with the industry to create events and opportunities that help meet its business objectives. Te expansion of ICE has been driven by demand and reflects the dynamics of the international market which views London as the once-in-the-year opportunity to engage
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with a really significant and influential community of buyers and influencers, which in 2017 travelled to ICE from 151 jurisdictions.”
ICE 2018 is already on course to be gaming’s most international showcase of the year. Within a fortnight of the Passport to Paradice website going live, industry professionals from 81 countries had registered to attend the London based event, a total which represents close to half the number of countries recognised by the United Nations. Te countries on course to be represented in London comprise: Albania, Argentina, Australia, Austria, Barbados, Belarus, Belgium, Belize, Brazil, Bulgaria, Cameroon, Canada,
China, Colombia, Curaçao, Cyprus, Czech Republic, Denmark, Egypt, Estonia, Finland, France, Georgia, Germany, Ghana, Gibraltar, Greece, Hong Kong, Hungary, India, Ireland, Isle of Man, Israel, Italy, Japan, Jersey, Kenya, Liechtenstein, Lithuania, Luxembourg, Macao, Macedonia, Malaysia, Mali, Malta, Martinique, Mauritius, Mexico, Monaco, Montenegro, Morocco, Netherlands, Nigeria, Norway, Panama, Peru, Philippines, Poland, Portugal, Romania, Russian Federation, Senegal, Serbia, Seychelles, Singapore, Slovakia, Slovenia, South Africa, Spain, Suriname, Sweden, Switzerland, Taiwan, Turkey, Uganda, Ukraine, United Arab Emirates, UK, US, Uruguay and the Virgin Islands (British).
out and head to the bar to find out what is in store!
To kick off the event, Microgaming will be announcing Triple Edge Studios, the first of a new generation of independent game builders that will be supplying exclusive content to the company. Te first game to launch under the Triple Edge brand is Playboy: Gold, a branded game developed under licence by Triple Edge Studios for Microgaming (who has a licensing agreement with Playboy dating back to 2013).
Te game is due out early 2018.
Microgaming will of course be bringing all the glitz and glamour of the Playboy brand to the show, specifically in the boulevard at the N5 entrance, to celebrate the studio’s launch.
Te award-winning company has plenty more up its sleeve and will be unveiling more exciting announcements across the three-day event. Step into Microgaming’s world and find out more at stand N5-220.
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