Interactive GAME DESIGN AND DEVELOPMENT
Players may already have a
positive connection and prior knowledge of the world in which these characters live,
allowing designers to expand on that world for a more intriguing experience.
spins enhanced with special effects in anticipation of triggering a feature or new, unique animations that spark emotion surrounding a big win.
When it comes to new themes and sports celebrities, how are they used to drive the story along?
We aim to maintain a portfolio with many innovative themes as well as established land-
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based titles. Real-life or branded characters with a wide appeal – such as the football stars Rio Ferdinand, Robin van Persie, Toni Kroos and Andrea Pirlo in Football Gladiators and the darts players Michael van Gerwen, Raymond van Barneveld, Phil Taylor and Gary Anderson in Darts Heroes – are instantly recognisable and work particularly well. Players may already have a positive connection and prior knowledge of the world in which these characters live, allowing designers to expand on that world for a more intriguing experience.
How can different narratives attract different
types of audiences? And could you perhaps tell us a bit more about what kind of story lines are best at attracting customers?
Of course, different people have different tastes and like different games. It is therefore important to create a variety of worlds that appeal across demographics. Tis consideration takes place during the conception of a game: we determine either to specialize, aim to make niche themes accessible to a larger public, or to find mutual interests between different types of audience such as seasonal games – who doesn’t like Christmas?!
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