within a maximum of 12 months from the date of the norms coming into force.
Tere are some 61,497 slots with Class A licences and 2,628 slots (AWPs) with Class B licences in the market. Meanwhile there are five certification companies licensed in the market – NMI Metrology and Gaming, Limited eGaming Compliance Services Ltd, Gaming Associates Europe, GLI and BMM.
Te largest operator is said to be MaxBet whilst Admiral (Novomatic), Million, Seven and Games World also have a significant presence in the market. Fortuna and Superbet also have a sizeable share of this market too as slots are generally found in every sports betting agency.
MaxBet began in 2002 and today operates in Romania, Belarus and Italy. In Romania MaxBet has some 64 locations of which 47 are in the Bucharest area with the rest in other main cities with a total of 5,500 slots. In 2007 they introduced the Nationwide Jackpot system to the Romanian market and last year they opened MaxFun entertainment centre, a huge space for youngsters with all sorts of activities from bowling to video games.
Te Novomatic Group has been active in Romania for the last 27 years and today operates some 145 gaming facilities located in Bucharest and other cities under the Admiral brand. Te company operates some 2,250 slots
offering the latest games and newest cabinets.
In March 2015 Novomatic Romania launched its nationwide sports betting operations which they say led the betting segment into a new era based on revolutionary technology for automated betting terminals.
Today Novomatic operates 414 betting terminals across 209 locations as well as in Tip & Cash agencies.
In addition Novomatic has a 15 year partnership with Loteria Romana and provides them with around 5,358 VLTs plus the corresponding video lottery system to some 1,320 lottery locations. Te jackpot prize offered by the National Lottery is the largest in Romania and accessible at a national level.
Tis year Novomatic Romania also became the exclusive distributor for Ainsworth gaming equipment in Europe and in July 2017 launched the online platform
admiral.ro giving clients access to original Novomatic game content online for the first time in Romania.
Valentin Adrian Georgescu, CEO of Novomatic Romania said: “Te basic concept of responsible gaming, along with creative gaming ideas and technological innovations in this field, is becoming more and more important. Novomatic has developed one of the most modern concepts of pathological game prevention in Europe.
“In Europe operators migrate to online environments and to open up national markets and the convergence of landbased and online channels are based on national legislation and licences.
“Romania is among the first Eastern European countries which has defined their legislation in this field in order to open the market for international operators. Especially online where we observe that more and more operators are present in the market.
“We also see a maturity in the landbased segment, characterised by strong competition and a clarification of customer preferences. It crosses a period of settlement and balancing. Following the legislative changes, the new level of taxes and interconnection requirements forced operators to consider their budgets more closely and will benefit high quality operators.”
GameWorld is also a well known brand in the market. A company founded in Hungary back in 1995 has been expanding throughout other countries in the region and entered the Romania market in 1999. Te company specialises in developing gaming halls based in shopping centres and operates in Bucharest and five other major cities in Romania.
Tey operate 11 gaming halls with 720 gaming seats in Romania and in 2017 entered the online gambling market offering casino, sports betting
NEWSWIRE / INTERACTIVE /
247.COM P65
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