Interactive
FTP GAMES AND LOTTERIES SPORTCALLER
ultimately a convergent reality for everyone in the gaming sector if they want to succeed by both protecting and growing their base in regulated markets. Lotteries and free-to-play have just enjoyed a substantial head-start. Furthermore, free-to-play’s recent expansion into a lighter- touch retention would naturally promote better engagement for sports-loving lottery fans in a conscientious fashion.
Recent history has seen a trend of big lotteries opening up their own sportsbooks – and with good reason. After all, why blunt the competitive edge of having built up a loyal and extensive database only for significant swathes of that base to shop elsewhere when it comes to taking an interest on their favourite sports?
FTP can prove the missing bridge between those pursuits, offering lotteries vital sportsbook excitement and educational tools with which to both attract new customers cheaply and retain existing players who might otherwise have their head turned.
FTP’s game-type creativity will also help numbers-games such as lottery, scratchcards and bingo naturally converge with sports in order that sportsbook players migrate to lottery products (and vice versa) with less friction.
At SportCaller, we have already built successful games around shirt numbers in football and NFL, total points markets in basketball, or round-by- round golf scores, each of which possess the wide spread of potential numbers that organically overlap with the outcomes of lottery-related draws.
In another related nod to lotteries, we have also found that around one third of entries on games which offer a “lucky-dip” mechanism use that as a means of making selections. It’s just part of our wider remit to create intersecting FTP products which build the database, enhance brand awareness, bolster trust and accelerate market penetration.
Long story short, free-to-play and lotteries have all the tenets for mutually-beneficial support and growth. As lotteries belatedly complete their transition to digitisation and optimisation for mobile (particularly pivotal to recruiting and serving the next generation of players) - domains in which all SportCaller games excel.
As the pandemic has proved, it’s never been more important to be forward-thinking in our collective cross-selling techniques at a time when many traditional practices have been rendered obsolete or ethically antiquated.
Of course, harnessing the natural synergies between these compelling verticals is now the key to unlocking a new wave of successful partnerships.
P68 NEWSWIRE / INTERACTIVE / MARKET DATA Maintaining a socially-responsible spine is ultimately a
convergent reality for everyone in the gaming sector if they want to succeed by both protecting and growing their base in regulated markets. Lotteries and free-to-play have just enjoyed a substantial head-start. Furthermore, free-to-
play’s recent expansion into a lighter-touch retention would naturally promote better engagement for sports-loving lottery fans in a conscientious fashion.
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