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Insight


2021: STRUCTURAL CHANGE Third Bridge


sportsbooks and this would have been highly attractive to MGM as it looks to grow its sports betting offer in the US. MGM would also be keen to cross-sell its existing land-based customers into sports betting. MGM had until February to make a formal bid under UK takeover rules, after it was reported that the casino operator had made a proposal to buy Entain, with which it already operates a US joint-venture called BetMGM.


MGM Resorts said it had decided not to step up its interest “after careful consideration and having reflected on the limited recent engagement between the respective companies.” Takeover regulations mean MGM must now wait six months before it can return to the table with an improved offer. However, it seems Entain has its own plans: with the Chairman announcing a number of significant deals in the pipeline, following the recent acquisition of Enlabs, an operator in the Baltics.


We've also seen Flutter Entertainment invest some $4.2bn in FanDuel, only to see its shares rise over 50 per cent in 2020.


INTENSE PRESSURE ON THE UK MARKET As online sports betting has taken off due to the


pandemic, the UK government has been clear that it will regulate the sector where necessary.


Post-FOBT regulation, the UK online market was treated as an opportunity to offset declines in the retail landscape. Te fear amongst companies like Entain, William Hill, Flutter and Bet365 is that stake limits, increased affordability checks and potential limits of winnings, losses and deposits will decimate the revenue potential of this channel.


Experts indicate that tax rises could be the first point of call as the UK Goverment seeks to pay-down its Covid- deficit. Whilst this would be a blow to the UK operators, a £2 stake limit online would have a much more significant impact. Operators have tried to argue that significant limits online would push customers into the black market. Te government believes these concerns are over-exaggerated. With the Gambling Commission's role also being scrutinised, 2021 and 2022 are set to be a rocky few years for the UK online landscape.


Post-FOBT regulation, the UK online market was


treated as an opportunity to offset declines in the


retail landscape. The fear amongst companies like


Entain, William Hill, Flutter and Bet365 is that stake limits, increased


affordability checks and potential limits of winnings, losses and deposits will decimate the revenue potential of this channel.


NEWSWIRE / INTERACTIVE / MARKET DATA P37


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