Sports betting GGR
Bos.nu
SPORTS BETTING GGR 2018
Landbased Svenska Spel SEK896m Online Svenska Spel Online commercial Online offshore TOTAL
SEK991m -
SEK2.92bn SEK4.80bn
2019 ESTIMATE
SEK855m SEK1.05bn SEK3.11bn SEK742m SEK5.7bn
2020 estimate
SEK816m SEK1.12bn SEK3.3bn SEK1.01bn SEK6.25bn
Te inquiry proposed, among other things, further restrictions and limitations for companies with a Swedish gaming licence. Among other things, a new risk classification system and additional marketing restrictions for Swedish companies. Te inquiry proposed the following:
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It is prohibited for commercial online gambling to be marketed on television, radio and streaming media between 6am and 9pm.
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A risk classification system is created for the purpose of rating the degree of danger of gaming products, in which online casino is expected to be classified as a high-risk game. Based on this classification, the inquiry believes that further restrictions can and should be imposed on high-risk gambling.
Gustaf Hoffstedt said: “Sweden has invested in a licensing system with 102 operators that offer a high level of consumer protection, they pay around SEK4bn annually in gaming tax, invest in workplaces and staff, sponsor Swedish sports and contribute to Swedish technology know- how. Banning licensed gaming companies from marketing their services to Swedish consumers, while leaving unlicensed companies free to offer their services to Swedish consumers, is a bad proposal. Tis only leads to reduced consumer protection and to the erosion of the Swedish gaming market.”
Te independent consulting firm Copenhagen Economics has in a report from early in 2020 stated that a quarter of Swedes play at online
2021 estimate
SEK778m SEK1.18bn SEK3.53bn SEK1.06bn SEK6.56bn
outside the Swedish licensing system.
“Te proportion of Swedes who play at gaming companies outside the licensing system is today far from the goal set by the Riksdag and the government. Te government must first stop the unlicensed gambling so that together we can secure a Swedish gambling market characterised by entertainment and high consumer protection,” added Gustaf.
In September 2020, the SGA also released a series of regulations and general advice on restrictions and prohibitions on certain betting activities aimed at counteracting manipulation of sporting results (such as match-fixing) and reporting of suspected manipulation. Te regulations took effect on January 1, 2021.
Te new regulations include a ban on all betting relating to rule violations within football games, including yellow cards, red cards and penalties. Bettors are also unable to wager on football games outside of the top four Swedish football divisions.
Meanwhile, an inquiry was launched at the end of November to investigate how to combat unlicensed gambling and match-fixing in particular. Te government has appointed Gunnar Larson, Director General of the Swedish Chamber of Commerce (Kammarkollegiet) to lead the inquiry.
Shekarabi said: “We have a responsibility to protect, above all, vulnerable consumers from illegal gambling, but also to protect the serious
“We have a responsibility to protect, above all, vulnerable consumers from illegal gambling, but also to protect the serious players in the gambling
market from unfair competition. Increased efforts are needed to exclude illegal gambling from the Swedish gambling market. We are now also intensifying the work against match fixing and organised crime.” Gunnar Larson, Director General of the Swedish Chamber of Commerce
casinos located outside of Sweden with companies that do not have a Swedish license. Also, many unlicensed gaming companies specifically target their marketing to Swedes who have chosen to shutdown using the self- exclusion system
Spelpaus.se.
BOS believes that more effort should be made to increase the competitiveness of the companies that have chosen a high level of consumer protection and social security over the companies that have actively chosen to operate
players in the gambling market from unfair competition. Increased efforts are needed to exclude illegal gambling from the Swedish gambling market. We are now also intensifying the work against match-fixing and organised crime.”
Shekarabi will look into issues raised by the SGA regarding application difficulties due to payment blocking, plus current processes of regulatory bodies and ways to improve any issues. He will also address match-fixing and
NEWSWIRE / INTERACTIVE / MARKET DATA P47
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