Interactive


FREE-TO-PLAY GAMES AND LOTTERIES SPORTCALLER


Indeed, the absence of live sport was effective in accelerating the rise of FTP as operators were pressed into recognising the need to keep players engaged with a brand in a responsible and sustainable way. With tightening legislation in many jurisdictions and the need for the wider gambling industry to put player welfare to the fore, FTP offers a soft means of keeping a player engaged with a brand without pushing the need to keep that player from continuously spending.


In short, innovation, adaptability and responsibility are the lifeblood of FTPs continued rise. Such relentless innovation has seen SportCaller go through the gears - from three games with three clients at the start of 2017 to today where we’ve launched 100 games across 47 countries and in 20 languages in


Our flagship £1m jackpot FTP for Lottoland was really the first genuine test case for FTP flourishing outside its original sporting-betting domain, bringing to market a game that captured the recreational interests of the wider general public.


Europe, Asia, Africa, Latin America, Australasia and North America.


Having worked with Lottoland on FTP and seeing how successfully they used our games for high profile mass-market events such as I’m a Celebrity… Get Me Out of Here!, we are now aligning our services with national and state lotteries. Here, FTP can now logically sit alongside their products as a complementary service: cross-selling the merits of sports-


betting engagement and becoming a tool for increased activity and retention, but also creating a more sustainable player.


Our flagship £1m jackpot FTP for Lottoland was really the first genuine test case for FTP flourishing outside its original sporting-betting domain, bringing to market a game that captured the recreational interests of the wider general public. More recently, FanDuel employed our games to offer a fun and engaging product on the US Election, with player numbers rivalling that of NFL games, but also allowing the operator to attract a new and distinct audience.


Clearly, lotteries face different challenges to traditional betting operators. However, maintaining a socially-responsible spine is


NEWSWIRE / INTERACTIVE / MARKET DATA P67


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