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Insight SWEDEN Online Legislation


the proposal arising from an inquiry which commenced to analyse the Gambling Act and certain consequences in the market.


Te proposal included, but was not limited to: l


Te creation of a risk classification system where games will be divided into different categories depending on the danger of the games. Te details of the system will be decided by the Swedish Gambling Authority and further regulations will most likely follow for games deemed to have a higher risk (e.g. live-betting and online casino).


l


A ban on commercial online gambling advertising on television, radio and streaming media (Youtube, Podcasts, etc.) between 6am and 9pm in combination with stricter sanctions. Tis measure is proposed to come into effect on July 1 2022.


l


Introduction of B2B licenses for online gambling software providers. Non-licensed software providers will not be allowed to provide their services to Swedish B2C license holders. Tis measure is proposed to come into effect on January 1 2023.


The development with further restrictions imposed is mostly criticised due to the issue of channelisation and that further


restrictions will not prevent wagering on products like the ones that are prohibited and minimise the risk with problem gambling.


SANCTIONS FROM THE SWEDISH GAMBLING AUTHORITY Since the new Gambling Act entered into force, the Swedish Gambling Authority has issued a large number of sanctions due to violations of the Gambling Act, with the highest fine so far amounting to SEK100,000,000 (which has been appealed to the administrative court). Te fines are determined by the operator’s gross turnover.


Te reasons for the sanctions are varied, but often concern violations of the bonus requirements, including the marketing of bonuses, in accordance with the Gambling Act and betting being (by mistake) offered on events where a majority of participants afterwards proved to have been under the age of 18.


Te Gambling Act is a framework law, and some wording is far from clear and has been left to the


Swedish Gambling Authority and courts to interpret. Te development has been that the Swedish Gambling Authority has interpreted e.g. the bonus requirements in a very broad manner, which have in many cases been unforeseen by the operators.


THE ISSUE OF CHANNELISATION Te development with further restrictions


imposed is mostly criticised due to the issue of channelisation and that further restrictions will not prevent wagering on products like the ones that are prohibited and minimise the risk with problem gambling, but will instead shift the players to unlicenced operators with no restrictions and player responsibility regulations.


For the operators it will continue to be of high importance to monitor compliance risks to avoid high sanctions and to have the right to legally aim their services towards Swedish customers. Te main argument between the Swedish government and operators will continue to be the question on heavy restrictions contra to the operator’s chances to compete with unlicenced operators and develop a high degree of channelisation.


NEWSWIRE / INTERACTIVE / MARKET DATA P57


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