Reports SWEDEN MARKET - ONLINE
In 1999, Swedish parliament passed a law permitting casinos that gave Svenska Spel, via its Casino Cosmopol subsidiary, permission to operate four casinos.
In 2002, changes to the Lottery Act enabled Svenska Spel to embrace digital platforms with instant scratchcards games and bingo online, whilst ATG could also offer its services online.
By 2008, proposals were made for adapting regulations including the idea of a licence model. Te monopoly situation has long been a bone of contention for private operators, but their attempts to enter the market have been largely unsuccessful.
When online gambling arrived on the scene it became clear that there was no realistic way of preventing offshore online betting companies from targeting Swedes, and as such it became harder for Svenska Spel to control player’s gambling activities.
A surge in overseas online gambling sites forced the government to comprehend that the monopoly was no longer working in this field, whilst the EC also stepped in requesting that Sweden open up its betting market. A report was presented in March 2017 and a new licence system was introduced on January 1, 2019 with the new Gambling Act SFS 2018:1138.
Te change has been dramatic. In 2018, the proportion of the online betting and gaming onshore market accounted for just 36 per cent, a figure that rose to 87 per cent in 2019 after re- regulation. Sports betting grew from 25 per cent onshore in 2018 to 85 per cent in 2019 and commercial online sports betting went from 100 per cent offshore in 2018 to around 81 per cent onshore in 2019.
Until this point the annual average turnover for the Swedish gambling market was around SEK17bn, whilst the unregulated market saw a turnover of between SEK4bn and SEK6bn. Total sales from gambling in 2019 amounted to SEK24.8bn, an increase of SEK1.8bn from the previous year.
At the end of 2020, the Swedish market was made up of 100 companies with active Swedish gaming licences of which there were 72 operating online gambling and betting; 25 operating land-based commercial games (slots, casino gaming or card games); two onboard ship licences (Bell Casino and PAF) and two state game licences (Svenska Spel and Casino Cosmopol). Svenska Spel, Sport Casino and ATG account for half the online and betting market.
Te new Gambling Act gives the state continued control over the three land-based casinos, the large lotteries and slots outside of casinos (via Svenska Spel), but the online sports betting market, online casinos, online bingo and other products such as virtual sports are now open to
P52 NEWSWIRE / INTERACTIVE / MARKET DATA
Te change has been dramatic. In 2018 the proportion of the online betting and gaming onshore market accounted for just 36 per cent increasing to 87 per cent in 2019 after re-regulation. Sports betting grew from 25 per cent onshore in 2018 to 85 per cent in 2019 and commercial online sports betting went from 100 per cent offshore in 2018 to around 81 per cent onshore in 2019.
those who are given a licence. It also saw the gambling authority receive a new name, Spelinspektionen.
Te Swedish market is divided into three sections: betting and commercial online gaming (open competitive market); number games and lottery (state owned Svenska Spel or non-profit organisations) and land-based casinos and Vegas VLTs (state-owned Casino Cosmopol and Svenska Spel).
Basically, all gaming companies are now covered by the same regulations and same supervision. Te new gambling law SFS 2018:1138 includes the following points:
l
Tax rate of 18 per cent for commercial gaming companies.
l l
A zero per cent tax rate will continue for non- profit gambling activities.
l Licensing fees include:
1. Licence for Commercial online games and licence for betting both SEK400,000 each or SEK700,000 combined licence. Renewal fee is SEK300,000.
2. Public lottery licences depending on prizes range from SEK5,000 to SEK150,000.
3. Licence for bingo is SEK5,000. 4. Horse betting licence is SEK3,600. 5. Licence per slot SEK2,800.
6. Casino licence fee is SEK70,000. l
Age limit is set at 18+ to play online and 20+ for landbased casinos.
Tere are six different licensing options available to include:
1. Licence for state monopoly which includes landbased casinos, slots and some lotteries.
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