know how much you care.” 3. Character: People notice those

who do what’s right over what’s easy. It is a complex word, but for our purposes, let us consider the two main components to both integrity and morality. With integrity, you are being consistent with your thoughts, words and actions. Add that to a strong moral compass, a sense of right and wrong, and you are giving people someone they can trust. 4. Competency: People have

confidence in those who stay fresh, relevant and capable. Knowing how to do your job well matters. Whether it is a dentist giving you a root canal, or the mechanic replacing your transmission, you want to know they are competent and capable of doing their job. The same applies to you. If you want people to trust you, make competency a priority. 5. Commitment: People believe in those who stand through adversity. In this instance, actions definitely speak louder than words. So if you say something matters to you, be prepared to show it to the people whose trust you want. It can mean demonstrating tenacity and stub- bornness, then making it clear you will see things through to the end. 6. Connection: People want to fol-

low, buy from, and be around friends. It’s easier to trust a friend than a stranger, so look for ways to engage with people and build relationships. You can start by learning to ask great questions. Use these questions to connect with people, to find the common ground you share. We find

it easier to trust when we sense that we connect in some area. 7. Contribution: People immedi-

ately respond to results. By giving of yourself and your talents, you are investing in others. And if you are serious about making a difference, you need to invest in the actions that will make your vision a reality. Peo- ple trust those who actually do, as opposed to just talking about doing. 8. Consistency: People love to see

the little things done consistently. While all the pillars are important for building trust, failing to be consis- tent can undermine your efforts. Think of consistency like a savings account. Put a little in each day and over time, it will pay you back in safety and security. Remember: it is unlikely that you will get one, big chance to be trusted. Instead, you will have thousands of small ones. Like the savings account, when you respond consistently, you will see the results build up over time. All of these pillars are the core to being a trusted individual or organi- zation. Without consistency, these pillars do not matter. Let’s take clarity for example. Your organization can have a very clear effective vision and mission, but if you’re not sharing it at least every 30 days consistently, then your team does not know it. It’s the same with commitment;

you can make a promise to lose 50 lbs. in five months, but if you are not consistently following an eating plan and exercising, by the end of five months, your results won’t be what you hoped.

If you want to implement the trust edge into your life or organi- zation, you must be consistent in each pillar. When this happens, trust increases, as well as output, morale, retention, productivity, innovation, loyalty and revenue. Without trust, costs are high, skepticism and attri- tion increase. A lack of trust really is your biggest expense. Right now, we have an opportunity to be agents of change. We cannot regain trust in schools, business or government, if we do not trust each other. It starts with you. It is through individuals that we can rebuild trust in our communities and our insti- tutions. Have the courage to act on what you know to be true: that trust is the foundation of all genuine and lasting success. I look forward to seeing you in

June 2019 at the STN Expo Con- ference in Indianapolis at the JW Marriott hotel! ●

Continue to page 58 for more STN EXPO Indianapolis detail.

David Horsager is the CEO of Trust Edge Leadership Institute, national best-selling author of The Trust Edge, inventor of the Enterprise Trust Index, and director of one of the nation’s foremost trust studies: The Trust Outlook. His work has been featured in prominent publications, such as Fast Company, Forbes, Huffington Post and Wall Street Journal. He has advised leaders and delivered life-changing presentations on six continents, with audiences ranging from FedEx, Toyota and global governments, to the New York Yankees and U.S. Department of Homeland Security. Receive free resources and more at and

56 School Transportation News • MAY 2019

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