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INDY PREVIEW


The Real Crisis and 8 Ways to Beat It


Written By David Horsager


Editor’s Note: The author will speak to STN EXPO Indianapolis attendees on June 11.


We are in a crisis. World Economic Forum


leaders recently declared that our biggest crisis is not financial, but a lack of trust and confidence. We are in a trust crisis and few people really understand the bottom line implications. Not only does it affect credit and government relations, but it also affects every relationship and every organization. A recent Gallup poll shows that America’s con-


fidence in nearly every major societal institution is declining. Pull out any newspaper and you’ll see countless examples of how trust is violated every day. Collectively, we no longer trust major corporations, banks, government, media, public schools, or organized religion. Doing business in this suspicious climate is ex-


traordinarily difficult. The degree to which people trust you and your organization is quite literally the difference between success and failure. Pro- fessor John Whitney of the Columbia Business School found that, “Mistrust doubles the cost of doing business.” I think it costs even more. Without trust, leaders lose teams and sales


people lose sales. Without trust, professionals lose productivity, retention of good people, reputa- tion, morale and revenue. The lower the trust, the more time everything takes, the more every- thing costs, and the lower the loyalty of everyone involved. However, with greater trust comes greater in-


novation, creativity, impact, freedom, morale, and a bigger bottom line. In our ever-expanding global community, our


ability to reach across borders has created amaz- ing opportunities, but there is a challenge. Those opportunities do not always come easily, as we struggle to learn about the unfamiliar and wonder if we can trust what we do not yet understand. Trust is not just a “soft skill”—it is the funda- mental key to all lasting success. Though it may


52 School Transportation News • MAY 2019


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