PRODUCTS & SERVICES that can boost their bottom line.”


Each underlay within the collection, whether the recycled PU foam of Elegance, the sponge rubber of Inspiration or the rubber crumb/felt of Prestige; is made in an Ultra High Density specification for maximum performance and comfort. This ensures homeowners can choose their preferred material without compromise.


Feel the Difference in Underlay with Floorwise


A free marketing pack is helping to maximise upselling opportunities of the new Feel the Difference premium underlay collection from floorwise.


Containing a leaflet dispenser, handy information leaflets, in-store poster, window sticker, vehicle sticker and carpet swatch stickers, the marketing pack joins the Feel the Difference swatch book to


Quick-Step Academy Reveals 2017 Training In Numbers


As the year draws to a close, the Academy for Excellence in Flooring has revealed it’s trained someone for nearly every day of the year, with 350 people passing through its doors for specialist training.


Some 146 installers developed their skills in the Academy’s specialised training bays, learning to install Quick- Step wood, laminate and LVT flooring to the very highest standard. Of these, 122 were at Master Installer level, underlining the growing influence of the badge among flooring installers.


Now with 340 wood and laminate and 165 LVT Master Installers active in the UK, there is no doubt that the scheme is enjoying growing coverage across the country. As word of the scheme spreads, more and more homeowners are choosing Master Installers through


30 | Tomorrow’s Retail Floors


make a compelling argument for using the underlays beneath any new carpet.


Richard Bailey, Managing Director of floorwise, said: “Feel the Difference represents a great chance for retailers to get across the difference a premium underlay can make beneath a new carpet.


“We’ve put together a free marketing pack to maximise in-store presence and provide consumers with the reasons why, helping retailers to present an argument


the Quick-Step website. In fact, such has been the success of the scheme that being fitted by a Master Installer means that Quick-Step floors will come with a lifetime workmanship warranty on installation.


Lee Thompson, Technical Manager at the Academy, said: “The Master Installer scheme certainly offers both installers and homeowners significant advantages.


“It’s good to see that so many installers realise the benefits the scheme can have for business and we look forward to expanding the network further throughout 2018.”


The Academy for Excellence in Flooring has also trained some 214 staff from builders merchants, retail and distribution businesses. Providing tailored content on product and installation, the courses have received excellent feedback, with attendees finding content hugely


Richard continued: “Some homes prefer the familiar look of sponge waffle while others are more open to recycled PU foam as a premium underlay material, so we’ve made sure that Feel the Difference offers a choice in each of the key product types. This is an underlay collection based on premium comfort and performance rather than pigeonholed by a particular material.”


With a new look to promote luxury and lasting performance, the Feel the Difference underlay collection is ready to make homeowners consider the difference a high-quality underlay can make in their home and so by providing retailers with improved revenue from underlay sales.


www.floorwise.co.uk


useful and informative, giving them the knowledge to inform customers better. One national builder’s merchant has already secured 18 dates for 2018.


The Academy is updating training bays and the breakout area for 2018, ensuring continued high standards of training and comfort for all attendees.


www.quick-step-academy.co.uk www.tomorrowsretailfloors.com


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