PRODUCTS & SERVICES
Floorwise Brings Quality Underfoot
Feel the Difference is a new collection of underlays from floorwise, bringing premium quality for underlays that offer enduring luxury underfoot. Offering three different underlays, in recycled PU foam with Elegance, sponge rubber waffle in Inspiration and soft rubber crumb and felt in Prestige; the collection brings homes the very best in comfort and a unique sales opportunity for retailers.
Academy’s Merchant Training Days Gain Trade Approval
The Quick-Step Academy for Excellence in Flooring now offers Merchant Training Days, with content developed exclusively for merchant needs, giving staff the right knowledge to talk confidently about flooring specification.
Richard Bailey, Managing Director of floorwise, said: “Usually underlay collections are based around a single construction with various densities and thickness.
“Feel the Difference takes a different approach by building a collection involving different materials that all share a really premium and luxurious feel underfoot. Feel the Difference makes it easy to up-sell high-quality underlay to homeowners, whether they prefer the look and feel of a traditional sponge rubber waffle, the incredible comfort of recycled PU foam or the excellent support of rubber crumb and felt.”
All underlays within the range are constructed with floorwise’s proprietary Ultra High Density for the very best in lasting recovery and a difference that can be truly felt underfoot. Suitable for luxury use with Elegance (10mm) and Inspiration (10mm) and heavy contract use with Prestige (11mm), these underlays are made to stand the test of time. Also with excellent acoustic absorption and thermal insulation, each Feel the Difference style is among the best in its class.
Feel the Difference is supported by a new look that promotes its luxury and lasting performance to consumers. With
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Developed to cover areas such as product types and fitting methods, the courses can be tailored to the exact needs of the company, whether that’s for a good overall knowledge for builder’s merchants, or more concentrated information on specific product types and collections.
Building merchant Beers Timber & Building Supplies recently undertook one of the Academy’s Merchant Training Days to develop understanding of flooring types and fitting methods so that its staff can be more confident in discussing flooring options. The course covered product, benefits and features, add-on sales and hands-on fitting; it was warmly received by all 25 Beers staff that attended.
David Keogh, Branch Manager for the merchant’s Liverpool outlet, said: “The course was enjoyable and I found both the theory and practical
new wrapping and extensive in-store marketing support, the collection is ready to make homeowners consider the difference a high-quality underlay can make to their new carpet purchase.
Richard continued: “With the launch of Feel the Difference, we’re bringing retailers a great opportunity to boost sales by promoting the benefits of premium quality underlays.
elements really informative. There was a focus on different types of product available and best practice for fitting them. This is sure to help us in selling the product and I would have no hesitation in recommending this training day to others.”
With outlets across the North West, Beers Timber & Building Supplies is a successful independent operation that relies on excellent customer service.
Paul Conboy, Director for the merchant, organised the training day. He said: “Staff who were previously nervous about giving flooring advice now have the confidence to advise and up-sell products to customers. We’ve received complimentary feedback on the course, especially on how they enjoyed the practical part, which has given them the belief to sell flooring. I would definitely recommend this course to other merchants.”
The Academy can accommodate companies of all sizes at its state- of-the-art facility in Manchester. Presented by experts, courses can be tailored to meet the exact needs of companies, so that businesses can benefit from the positive impact of knowledgeable and confident staff.
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“By bringing three constructions under one banner, we are providing choice with the confidence of knowing that each is designed to bring the best in luxury. Whether the consumer prefers a particular type of underlay, or it needs to perform a certain task, Feel the Difference delivers the ultimate in quality, performance and comfort.”
www.floorwise.co.uk Tomorrow’s Retail Floors | 29
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