MEETING & CONFERENCE
CREATIVE CONFERENCINGD
Oblong’s VP EMEA, Mary Ann de Lares Norris outlines the key reasons why enterprises need to upgrade from videoconferencing and
embrace next-generation collaboration technology, in order to help the workforce deliver maximum business impact.
There is a confluence of events driving a shift in the way teams work together, and these trends are pushing leaders to re-examine how their workforce is equipped to optimize performance and engagement. There are various reasons why your teams need more than just videoconferencing in meeting rooms. From demographic changes to the money factor, we discuss a few of the factors you should take into account for more dynamic workplace collaboration.
The Exponential Growth of Data There is a greater quantity, and more diverse types, of digital content than ever. Images, maps, data (structured and unstructured), analytics, web sources, and live feeds are all being considered when decisions need to be made and work needs to get done. Teams at all levels in the organization need free-flowing access to see and share information simultaneously, so it can be compared and analyzed side-by-side.
The Multi-Location Workforce The workforce is increasingly more mobile and more distributed. The most effective organizations bring teams together based on their ability to contribute to a project or situation, and not based on their location. Therefore, global teams need the ability to seamlessly contribute information to a shared digital workspace in real-time. The notion of working side-by-side on a project has
40 | TOMORROW’S FM
new meaning when teams are distributed; workplace technology needs to keep up so that everyone has equal access to contribute simultaneously.
The Millennial Wave Today, 40% of the workforce is made up of millennials. Within 10 years the number will rise to 75%. This generation of digital natives is not bound by the limitations of traditional workplace paradigms. If they’re not able to contribute to a meeting, they’ll disengage. If the technology provided is having issues, they’ll find alternatives. If they’re bored in the workplace environment, they’ll go elsewhere. They need collaboration technologies that are truly intuitive, exhilarating, and enabling. They need technology that works easily every time. And, they need to use their preferred device and use it from anywhere.
The Evolution of Conferencing Phone calls have given way to video calls as apps like FaceTime and Snapchat (and selfie culture in general) have made people more comfortable on camera. The video teleconferencing systems proliferating in workplace meeting rooms of all sizes may be getting good use, but they’re actually getting in the way of getting great work done. Those single-stream fixed feeds (e.g., one for video, one for content) are locked into place, providing little flexibility or utility of the display screen real estate. Yet
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