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PARENTS ‘STRESSED’ BY INA BABY CHANGING FAC


Research from Direct365, a leading online provider of essential workplace products and services, has revealed the top five products parents expect to find in public baby changing facilities.


Working with parents across the UK, the research also found that some outlets are failing to meet even a minimum standard expected by parents, and this would deter them from returning.


Direct365 partnered with ten parenting influencers across the country and tasked them to visit a number of outlets, including nationwide chains and independent outlets, to investigate the onsite baby changing facilities.


Examining the pros and cons of the tested facilities, the top five products that the parents agreed should be compulsory are:


1. A safety strap for the changing table 2. Clear signposting to the changing room or area 3. Hand sanitiser in addition to a sink 4. Nappy bin and nappy bags 5. A seat for breastfeeding or for an older child to sit on


16 | TOMORROW’S FM


In addition, all the participants individually identified a lack of changing facilities in male toilets, where there wasn’t a dedicated unisex changing area.


Kathyrn Skinner of Direct 365, commented: “Baby changing facilities in places such as cafes, restaurants, shops and leisure outlets are of paramount importance to parents. Last year, there were 14 million parents with dependent children in the UK, and more than 3.2 million families had at least one child aged between newborn and four years old.


“A customer base of this size can’t be ignored and outlets that don’t adequately cater for this audience could be unwittingly deterring parents from returning. Our testers all expressed that they were instantly more inclined to return regularly to a place where changing their baby wasn’t a stressful experience because of the standard of facilities.


“Feedback from the exercise found a number of reoccurring issues that places could quite easily rectify. For example, a common finding was overflowing nappy bins and a noticeable odour due to bins not being emptied regularly. Not having hand sanitiser, which can be more


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