WHAT’S NEW? Essity Supports World Hand

Hygiene Day Around 10% of patients worldwide will acquire at least one healthcare- associated infection that could develop into sepsis, according to research. Hand hygiene plays a crucial part in the prevention of microbial cross-transmission from HCPs to patients.

What I Learnt

This Month Liz Kentish

Bringing business to you

During a recent business related visit to the United States South West. We took time out to do some sightseeing and drove on the historic route 66 and found ourselves in Winslow Arizona. So we just had to do the ‘Standing on the corner in Winslow Arizona’ tourist photo.

In one of the nearby shops I got talking to the owner and asked what the Eagles song, ‘Take it Easy’ had meant for the town. She replied that it used to be a busy town until the route 66 by-pass was built many years ago, and people didn’t have to drive through Winslow. But when the song was released it only took a few years for people to start coming and having their picture taken on a corner, (now with a red flat bed Ford parked up in the road), trade increased through tourism and the town became prosperous again, and remains so today.

This got me thinking, if one line in a song can create business for a town, then what if you were able to create a strong emotive reason or brand that compels prospective clients to come to you for your services! Now that would be such a fine sight to see!

Preventing sepsis through appropriate hand hygiene is central to the theme of this year’s World Hand Hygiene Day on May 5. Essity, as a member of the Private Organisation for Patient Safety, is backing the World Health Organisation in its efforts to promote this theme.

Together with its brands Tork and Leukoplast the company has developed a campaign in the form of a three-step call to action: Think hygiene. Act to prevent. Care for patients.

“With up to two in every five cases of HAIs caused by cross-infection via the hands of healthcare workers, World Hand Hygiene Day is an opportunity to remind and inspire healthcare professionals about how critical hand hygiene is to help reduce healthcare-associated infections,” sayid Carolyn Berland, Senior Scientist at Essity.

Sepsis is the life-threatening response of a patient’s own body to a pre-existing infection. It has been found to be a contributing factor to a third of all hospital deaths.

Each year sepsis causes on average six million deaths worldwide. It is the primary cause of death from infection and is more common than heart attacks.

Hand hygiene alone is thought to be able to reduce up to 40% of healthcare- related infections. However, research suggests that 61% of healthcare workers are still not adhering to best hand hygiene practices. By applying the WHO’s “five moments of hand hygiene” tool, healthcare professionals can make a difference and perform hygiene at appropriate times.

Appropriate wound care also plays a decisive role in the prevention of sepsis since any break in the skin can allow bacteria to enter and cause an infection. This is particularly the case where a high-risk patient with a weakened immune system is suffering from a chronic wound. All wounds should be monitored for signs of infection and should be appropriately cleansed between dressing changes.


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