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ADEQUATE CILITIES


Baby Changing Facility Must Haves


Parents reveal the top five products they expect to find in public baby changing facility...


Parents say they are instantly “


more inclined to return regularly to a place where changing their baby wasn’t a stressful experience


DIRECT365 1


A safety strap for the changing table


2


Clear signposting to the changing room or area


convenient for a parent to use should they be holding a baby, was also a problem. These issues can be fixed for very little,” continued Kathyrn.


One of the parents involved in the study said: “It can be stressful taking young children on trips such as a supermarket food shop. Therefore, anything that an outlet does to take some of that stress out of your visit won’t go unnoticed by parents. Having features such as space for your pram and a safety strap on the changing table are invaluable and make the customer experience as a parent a positive one.”


Another parent tester added: “I took the size of the outlet into consideration when I was reviewing the facilities and I was surprised at how many places didn’t dedicate an area to baby changing, despite appearing to have space, including large shopping centres. If I visit my small, local coffee shop it’s understandable if the changing table is confined to the toilet, but often, the changing table would only be in the female toilet, leaving men unable to change young children. It’s these factors that outlets need to consider.”


www.direct365.co.uk www.tomorrowsfm.com


3


Hand sanitiser in addition to a sink


+ 5


A seat for breastfeeding or for an older child to sit on


+ 4 Nappy bin and nappy bags + TOMORROW’S FM | 17 www.direct365.co.uk Anything that an outlet does “


to take some of the stress out of visiting with children won’t go unnoticed by parents


PARENT RESEARCHER


TOP 5


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