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FOOD & DRINK


mainstream, favourite snacking brands. Customers keen to adopt a healthier lifestyle can view products’ nutritional information at point of purchase, enabling them to make both a taste and lifestyle choice.


Another of our emerging technologies is the ability to personalise people’s coffee strength and type from the app – customers can set preferences for an extra shot of espresso, for example, and have the way they take their coffee remembered by the app – just like the bartender at your local pub used to remember regulars’ favourite tipples back in the day…only much easier and more reliable.


Broderick’s media vend Our app can also link with social media platforms and our bespoke point-of-purchase advertising channel ‘Media Vend’ - another Broderick’s techno ‘first’. Media Vend is in great demand from our customers; many use the display screens to communicate with employees and display company intranet information as well as running adverts and videos.


Media vend operates on our SMART vending machine screens and it’s attracting the ad spend of large multinationals and SMEs alike. The technology has enabled us to deliver real-time vending data on an unprecedented scale.


Convenient, cashless payment options With Broderick’s, there’s a wealth of choice in terms of payment options. For example, the new app gives customers the opportunity to pay remotely, by simply loading credit onto their account. There’s also on machine, on-screen, by Paypal, credit card, coin, or notes – anything but an ‘I Owe You’. Customers want a speedy payment solution when they’re on the move and want to


refuel at a vending machine. With 52% of people heading out of the house with no coins in their purse or pocket, this technology has to be the future of vending.


Technology for hassle-free vending Time-poor employees can tap into our desktop ordering and automatic, real-time stock levels reporting for host companies means that out of stocks on popular lines can become a thing of the past. Broderick’s vending machines offer smart, real time reporting, so the host companies & caterers can easily see best-selling lines and monitor stock movement. Using this data, we can help our customers to replenish vending supplies with the right product for the time of the year, for example – with more warming products in winter and refreshing drinks in summer.


Technology brings vending machines


centre stage New technology such as Media Vend screen displays on our sleek and SMART vending machines means that rather than being relegated to a gloomy stairwell or obscure corner of the building, the new-generation vending machines look good as well as providing a 21st century premium food and drink vending service. Vending machines have now taken centre stage in companies up and down the country and contribute to the overall aesthetics of the workplace – a far cry from days of old!


Future innovations We have several future technological innovations currently under discussion– for example we’re already looking at fingerprint and iris recognition, which would take the convenience of our vending offering yet another stage further.


www.brodericks.co.uk


www.tomorrowsfm.com


TOMORROW’S FM | 51


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