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FOOD & DRINK


THE PERFECT VEND


By embracing the latest technology to create a unique, 21st experience, Broderick’s has transformed vending machines for a new


century


generation of customers. Managing Director, John Broderick explains why this adds value to the host company and brand owner in the process.


Broderick’s early adoption of new technology has raised the bar in the vending sector. We have a proven track record of innovation and our pioneering approach enables host companies to provide a premium quality food & drink vending experience that’s hassle-free and relevant to the preferences and lifestyles of a new generation of customers.


We have a proud record of ‘UK techno firsts’ in the industry that sets us apart from our competitors. Broderick’s has introduced a stream of technology- based innovations that address our customers’ needs in terms of service and product selection. Satisfying today’s consumer expectations, it delivers hassle-free vending with contemporary snacking choices, including healthier and ‘free from’ options.


The UK vending industry’s first loyalty app Our latest techno breakthrough has been the launch of the UK vending sector’s first loyalty & rewards app, Pay4Vend. Following a hugely successful pilot scheme, we’ve now started a national roll out with interest from universities, airports, hospitals, leisure sector companies, business centres and many other organisations eager to reap its


50 | TOMORROW’S FM


rewards in terms of customer engagement and potential for a significant sales uplift.


We’ve launched the vending loyalty app as we spotted a real opportunity to leverage the loyalty schemes seen on the high street, with our vending customers. We’re confident that the Broderick’s app is key to the future of vending and it introduces a completely fresh, accessible and enjoyable customer experience.


With the launch of the app we’re injecting some fun into vending with stunning prize promotions, loyalty discounts and rewards. Promotions now play an important part in vending and we have developed a full schedule of gifting and big prize competitions to build engagement and boost sales. We believe it will redefine the vending sector and take both the customer experience & potential for brand marketing through to a whole new level.


As well as offering the convenience of cashless vending, Broderick’s Pay4Vend is an excellent testbed for new products as brand owners receive real-time intelligence about sales, customer preferences and buying habits. We’re investing in emerging and artisan brands, including protein bars, vegan, low sugar, gluten free - as well as


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