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RECOFLOOR’S 15TH ANNIVERSARY EVENT CELEBRATES SUSTAINABILITY
Recofloor marked 15 years of its successful vinyl take-back and recycling scheme with an inspiring flooring sustainability event at the Belfry Hotel & Resort in Sutton Coldfield that brought together industry leaders, delegates and businesses to celebrate progress and share knowledge in sustainable practices.
Sponsored by scheme founders Altro and Polyflor and hosted by sustainability champion Chris Hines MBE, the event featured an informative and uplifting programme of talks and networking, alongside the 2025 Recofloor awards ceremony.
Presentations on flooring sustainability topics by leaders from across the sector sparked a palpable sense of positivity among delegates. Speakers included Altro and Polyflor representatives, Recofloor members and from firms including Morgan Sindall, ERFMI and the CFA.
Established in 2009 as a collaborative project to tackle vinyl flooring
waste, Recofloor has become a crucial platform for collaboration, recycling innovation and sustainability advocacy. Over the course of 15 years, Recofloor has significantly influenced the vinyl flooring industry by promoting recycling and reducing waste. Its efforts have empowered businesses to rethink their operations and align their strategies with sustainable practices.
Carla Eslava, Recofloor Manager, commented: “It’s been an amazing journey and we’re proud to be celebrating our 15th anniversary. Sustainability is here to stay. There is a lot to do and there is room to grow. I urge Recofloor members to keep going.”
The scheme has grown from its inception to become a pioneering force in the industry with more than 450 members, demonstrating that collecting and recycling vinyl flooring can be both practical and profitable. It has fostered partnerships and helped members to implement robust sustainability measures.
One of the event's highlights was the emphasis on collaboration as the driving force behind Recofloor's
success. The scheme’s ability to unite various businesses under a common cause - to improve recycling efforts and promote sustainability - has spurred momentum within the industry.
Carl Brooker, Commercial Director at Signature Me, shared his company’s transformative journey since joining Recofloor in 2021. He explained how the scheme helped them to integrate sustainability into their operations: “We started participating in the Recofloor scheme in 2021. During 2020, we took a step back, had a look at everything that was going on and plan our future strategy. Part of that was how do we improve our sustainability credentials as a business.”
He revealed that Recofloor has enabled Signature Me to enhance its recycling infrastructure and reduce waste through practical measures such as having regular Recofloor collections, reducing skip sizes, and incorporating recycling routes for pallets, plastic, and cardboard. He remarked: “Recofloor has been a huge part of our sustainability goals. We introduced the concept fully to our contractors. When we’re working with
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