NEWSFLASH
MILLIKEN WORLD’S MOST ETHICAL
POSITIVE CHANGE WITH FLOORWISE
AWARE Floorwise Aware, the scheme built around a charitable donation to Breast Cancer Care for every roll of underlay sold, has developed an incentive that has wider implications for retailers, with a more positive image for underlay and the store in which it’s sold. A first for the retail flooring industry, Floorwise Aware allows retailers to tap into the positive feeling that contributing to charitable causes gives, which also works as an excellent and silent sales tool.
“The power of charitable products should not be underestimated,” commented Richard Bailey, Managing Director. “Consumers are warm to the idea of a product that gives to such a well recognised charity and so they naturally lean towards Floorwise Aware as the underlay they want for their home. Given that underlay has previously been something of a necessity purchase, generally based on affordability, this is a unique position for retailers to be in.”
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COMPANY Milliken & Company has been named as a 2014 World’s Most Ethical Company by the Ethisphere Insititue. This marks the eighth consecutive year Milliken has been recognised, every year since the list was first published.
The World’s Most Ethical Company award recognises organisations that continue to raise the bar on ethical leadership and corporate behaviour. Honourees understand the correlation between ethics, reputation and daily interactions with their brand and that the award belongs as much to their associates as it does to them.
“It is a great source of pride for Milliken associates worldwide to continue to be honoured as one of the World’s Most Ethical Companies by Ethisphere,” said Joe Salley, President and CEO of Milliken & Company.
“The entire community of World’s Most Ethical Companies believe that customers, employees, investors and regulators place a high premium on trust and that ethics and good governance are key in earning it,” said Ethisphere’s Chief Executive Officer, Timothy Erblich. “Milliken & Company joins an exclusive community committed to driving performance through leading business practices. We congratulate everyone at Milliken for this extraordinary achievement.”
www.milliken.com
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