SPOTLIGHT
10% more purchases are made on Pinterest that on any other social media site.
15.8MINUTES
Users stay on the site for a massive 15.8 minutes on average
79%
that you can erase scuff marks from a floor using a tennis ball? Find out how, on this board.
WHAT FLOORING COMPANIES ALREADY ON PINTEREST SAY: “At Amtico, we pride ourselves on cutting-edge designs and innovative flooring collections, and are always looking at ways to best showcase our products and what we represent. We think Pinterest is a great way to connect with people who have a genuine interest in design and interior trends, and it allows us to highlight how Amtico is picking up on these and remaining at the forefront of flooring design.”
- Richard Hopkins, Marketing Director, Amtico
“Pinterest is a fantastic inspiration bank for us to showcase the latest interior design trends to our retailers and homeowners. We’ve been using Pinterest since 2012 as part of our wider social media strategy and it has played a significant part in improving our customer engagement.
“By collecting and organising products and images our designers and stylists love, it enables our customers to share and pin our inspiration images and videos. The trick is to interact with
twitter.com/TomoFlooring
10% 125% 25 – 54
International traffic grew by 125% last year
FEMALE The audience are mostly
The audience reached is 79% female, 21% male
your target audience and ensure your content rises above the noise of today’s crowded digital landscape.
We aim for best practice on our boards by only collecting images which relate to our brand, tell a story and offer advice. For example, our ‘get the look’ mood boards are very popular and help us effectively engage customers with our products.”
- Heather Horton, International Head of Digital, Karndean Designflooring.
“As social sharing has increased in importance as a ranking factor within the search engines, we had been looking at how we could best use the Pinterest for a while before we started our account. Our concerns were that as a B2B manufacturer we didn’t fit in with the majority of other content on the platform at the time, and that our customers wouldn’t be aware of it. However, we had been receiving more and more requests to see collections of images and realised Pinterest, with the way it is laid out, was the perfect place to do this, as it gave us a flexibility that we didn’t have on our website.
“Pinterest is also a great tool to collate images, which led us to add a Contractor board. It’s a great opportunity for us to showcase the
“Our mission at Pinterest is to help people discover the things they love and find the inspiration to go do those things in their everyday lives. Many people use Pinterest to renovate their homes. Flooring is a part of that remodelling process, and we're thrilled that people turn to Pinterest to find these ideas and turn them into reality.”
- Pinterest Spokesperson
skills of all the hardworking contractors out there who install our products. More recently we have started to share more light-hearted content through the channel, as it gives us a place to show more of our fun side, with boards like our Movember effort or our latest set of swatch cards.”
- Christ Burniston, Digital Communications Specialist, Altro
www.pinterest.com/tomoflooring between the ages of 25 and 54
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