NEWS
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ISSA & BBS Announce September Training Workshop I S S A and BI CS c Business S erv ices
( BBS ) are holding their second ndustry ertication xpert training orkshop hese workshops form an integral part of I S S A ’s acclaimed Cleaning I ndustry Management S tandard
( CI MS ) , which launched in the UK and reland earlier this year he workshop will b e run b y BBS and will b e held on 1 7 th S eptemb er
2 0 1 4 , at T he F orest of A rden H otel and ountry lub, Birmingham
CI MS is a consensus-b ased management standard geared toward v alidating and improv ing the professionalism of cleaning serv ice providers ertication to the S
S tandard prov ides a clear way for a contract cleaning company to differentiate itself from its competition through demonstrating a commitment to quality, as well as a keen focus
on customer satisfaction, continual operational improv ement, and b est use of resources hese are exciting times for the industry; CI MS giv es organisations the opportunity to distinguish themselv es as a true innov ator and leader within the marketplace, commented ustin alver of BBS
Manufacturers, distrib utors and training and consultancy rms also hav e the opportunity with CI MS to ex pand their industry knowledge and strengthen their customer relationships, b y assisting customers in preparation for their S certication
T o do this, indiv iduals are encouraged to participate in Septembers training workshop and pass an ex amination to b ecome an I ndustry ertication xpert his ne workshop date follows the success of the rst training event in arch
2 0 1 4 ; Keith Baker, I S S A D irector of E ME A S erv ices, ex plained: “ We were thrilled with the success of the rst orkshop, and the appetite and enthusiasm for the S eptemb er training has ex ceeded ev en that, prov ing that the market is indeed hungry for professional standards that can highlight top performers
More than 1 , 5 0 0 cleaning industry professionals have no ualied as ndustry ertication xperts orldide ast attendees of international workshops hav e b een ab le to sav e their customers or their own organisations more than six gures annually, by helping them comply with CI MS and achiev e certication to the Standard urther orkshops in the and
I reland for 2 0 1 5 will b e announced in the coming eeks
www.europe.issa.com/ ukcims Bio-Productions Rebrand For A Clean, Fresh Finish
Bio-P roductions L td, the award- winning ecological professional and j anitorial cleaning products company, has launched a new logo, web site, product catalogue and labelling system he ne branding, designed b y S ussex -b ased creativ e, digital design and marketing agency, J umpstart I nteractiv e, has
b een applied across the entire Bio-P roductions product range to position the company more rmly as the leading choice in ecological cleaning products
A n integral part of the b randing dev elopment is a new ‘ T ried, T ested,
T rusted’ strapline and quality mark, hich both support and reflect the company’s high-quality and ethical approach ried reflects the multiple awards won b y the company and its wide range of distrib utors;
‘ T ested’ refers to its in-house lab oratory testing and E C regulation
08
compliance hile rusted reflects its highly successful white-lab el serv ice for customers throughout the and urope
Bio-P roductions’ Managing D irector, Mike J ames, said: “ Bio-
P roductions has long b een a well- respected name in the j anitorial cleaning industry, and we felt it was time the company b randing and marketing materials reflected that xisting customers ill still recognise Bio-P roductions portfolio, while new customers will hav e the opportunity to see them for what they are: effectiv e, ecological cleaning products for a wide range of applications Were delighted ith our new look and the clarity and impact which J umpstart has b rought to our brand
S tev e G allagher, Creativ e D irector at J umpstart I nteractiv e, said: “ I t’s always a challenge to come up with
www.tomorrowscleaning.com
an entirely new b rand identity for an estab lished b rand, especially one as popular and well-known as Bio-roductions We anted to freshen up the b randing and make it more appealing to customers, while ensuring that the logo was clearly visible and recognisable We stripped back superfluous imagery to concentrate on the products themselv es, and created the ‘ T ried,
T ested, T rusted’ strapline to make it easy for customers to instantly identify the benets of choosing Bio- roductions
www.b io-
productions.com
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