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NEWS


Tomorrow 's C l w w w .katrin.com


eani


ng N ews pages sponsored by K atri


n.


ISSA & BBS Announce September Training Workshop I S S A and BI CS c Business S erv ices


( BBS ) are holding their second ndustry ertication xpert  training orkshop hese workshops form an integral part of I S S A ’s acclaimed Cleaning I ndustry Management S tandard


( CI MS ) , which launched in the UK and reland earlier this year he workshop will b e run b y BBS and will b e held on 1 7 th S eptemb er


2 0 1 4 , at T he F orest of A rden H otel and ountry lub, Birmingham


CI MS is a consensus-b ased management standard geared toward v alidating and improv ing the professionalism of cleaning serv ice providers ertication to the S


S tandard prov ides a clear way for a contract cleaning company to differentiate itself from its competition through demonstrating a commitment to quality, as well as a keen focus


on customer satisfaction, continual operational improv ement, and b est use of resources hese are exciting times for the industry; CI MS giv es organisations the opportunity to distinguish themselv es as a true innov ator and leader within the marketplace, commented ustin alver of BBS


Manufacturers, distrib utors and training and consultancy rms also hav e the opportunity with CI MS to ex pand their industry knowledge and strengthen their customer relationships, b y assisting customers in preparation for their S certication


T o do this, indiv iduals are encouraged to participate in Septembers  training workshop and pass an ex amination to b ecome an I ndustry ertication xpert his ne workshop date follows the success of the rst  training event in arch


2 0 1 4 ; Keith Baker, I S S A D irector of E ME A S erv ices, ex plained: “ We were thrilled with the success of the rst orkshop, and the appetite and enthusiasm for the S eptemb er training has ex ceeded ev en that, prov ing that the market is indeed hungry for professional standards that can highlight top performers


More than 1 , 5 0 0 cleaning industry professionals have no ualied as ndustry ertication xperts orldide ast attendees of international workshops hav e b een ab le to sav e their customers or their own organisations more than six gures annually, by helping them comply with CI MS and achiev e certication to the Standard urther  orkshops in the  and


I reland for 2 0 1 5 will b e announced in the coming eeks


www.europe.issa.com/ ukcims Bio-Productions Rebrand For A Clean, Fresh Finish


Bio-P roductions L td, the award- winning ecological professional and j anitorial cleaning products company, has launched a new logo, web site, product catalogue and labelling system he ne branding, designed b y S ussex -b ased creativ e, digital design and marketing agency, J umpstart I nteractiv e, has


b een applied across the entire Bio-P roductions product range to position the company more rmly as the leading choice in ecological cleaning products


A n integral part of the b randing dev elopment is a new ‘ T ried, T ested,


T rusted’ strapline and quality mark, hich both support and reflect the company’s high-quality and ethical approach ried reflects the multiple awards won b y the company and its wide range of distrib utors;


‘ T ested’ refers to its in-house lab oratory testing and E C regulation


08


compliance hile rusted reflects its highly successful white-lab el serv ice for customers throughout the  and urope


Bio-P roductions’ Managing D irector, Mike J ames, said: “ Bio-


P roductions has long b een a well- respected name in the j anitorial cleaning industry, and we felt it was time the company b randing and marketing materials reflected that xisting customers ill still recognise Bio-P roductions portfolio, while new customers will hav e the opportunity to see them for what they are: effectiv e, ecological cleaning products for a wide range of applications Were delighted ith our new look and the clarity and impact which J umpstart has b rought to our brand


S tev e G allagher, Creativ e D irector at J umpstart I nteractiv e, said: “ I t’s always a challenge to come up with


www.tomorrowscleaning.com


an entirely new b rand identity for an estab lished b rand, especially one as popular and well-known as Bio-roductions We anted to freshen up the b randing and make it more appealing to customers, while ensuring that the logo was clearly visible and recognisable We stripped back superfluous imagery to concentrate on the products themselv es, and created the ‘ T ried,


T ested, T rusted’ strapline to make it easy for customers to instantly identify the benets of choosing Bio- roductions


www.b io- productions.com


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