“Using recycled plastic as an


alternative to virgin plastic achieves a 70% reduction


in carbon; a huge improvement.”


a focus on bringing innovation and eco-friendly solutions to products – that closes the loop on single-use plastics.


Of course, it’s not just about the cleaning industry producing the ‘right’ products; it’s also about ensuring that consumers and businesses know what we’re doing and therefore making the right purchasing decisions.


And change is starting to happen – for example, we worked with The Shaftesbury Estate, owners of Carnaby Street in London’s West End, on their Blue Turtle collaboration with ocean conservation organisation Project Zero, which inspires restaurant, bar and café community of Carnaby


Street to take action to protect the ocean. Their ‘Blue Turtle’ scheme aims to reduce the consumption of single-use plastic products and encourages businesses to adopt more sustainable business practises.


However, for many there is still genuine confusion around what products and packaging are the kindest to our environment. There are over 28 different marks on what is, and what is not, recyclable.


In research we conducted last year, 60% of people said they are confused about which types of plastic packaging are the most harmful to the environment and a further


www.tomorrowscleaning.com SUSTAINABILITY | 45


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