Improving your pest control business
The last few years have been challenging for all businesses, and pest control companies are no exception. The experts at Fantastic Services, a leading professional property cleaning and maintenance franchise, share their advice on upgrading your pest control services.
Carefully determine your pricing strategy
A large number of pest control company owners decide that the best way to win more clients is by offering lower prices for their services. On the contrary, ‘affordable’ rates can actually do more harm than good. The general mindset is that a lower price also equals lower standards, which is something that nobody wants associated with their name.
By raising the amount you charge, you work the same equation in your favour – a higher price means higher quality, which adds value to your services. Revise your pricing, compare it to what other local pest control businesses offer and what their services comprise of, and do the math.
Have solid, ongoing training
One of the best things that you can do for your pest control business is to make sure that the people performing your services are in top shape. This means providing proper and regularly scheduled trainings to upgrade their skillset. Not only will you be able to deliver an even higher quality service to your clients, but also work towards better renewal rates.
When it comes to organising the training, discuss with your staff members in which areas you both see room for improvement, and what types of courses they are interested in to get a better and more accurate picture. These training sessions should be informative, engaging, and encouraging. Nowadays, there are plenty of online and offline programs targeted towards specific areas, so both you and your team have the opportunity to pick and choose.
Promote where your clients are: online
The future of advertising has definitely taken a digital direction, which is a great opportunity for businesses to reach a wider and better-targeted audience. As a company that has invested heavily in online marketing, we’ve tested many strategies and here is what we've found to work best:
• A good website is key: The world of digital marketing is a place where your website is the face of your business. The pest control company with the best-designed and most informative web page is the one that will thrive in the ever-expanding sea of online competition.
• Try different marketing options: Make sure to promote your services on all relevant platforms. For example, if your target audience uses Facebook on a regular basis, opt for advertising there.
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Hire professional help: Online advertising is a lot bigger than just having a nice website and posting about your business on social media – you also need
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to know how to get the most out of it. You can opt for working with a digital marketing agency that will take care of SEO, produce content for your social media channels and coordinate it, and even help you better understand the areas.
Have proper licensing and insurance
Owning a pest control business, or any business for that matter, comes with many responsibilities. One of them is to have all of your licensing and certification in order. You need to get the right state and industry-specific licensing to operate if you haven’t already done so. Needless to say, neglecting to do this can get you in a lot of trouble with the law.
The same applies to insurance. Many service providers don’t consider pest control a high-risk industry, which, of course, isn’t exactly true. Like with any other type of business, there are potential work-related hazards that you need to think about.
To operate your company with a calm mind, knowing that both your business and employees are safe, make it a priority to revise your insurance on a regular basis. Research different insurance companies and organise meetings with them to evaluate any possible risks. It’s always better to be safe than sorry.
Think green
The word that has been following every industry sector in the last couple of years is sustainability, and we all know that it no longer lives in the realm of trends – it’s a way of thinking. Sit down and consider how you can make your pest control services more environmentally friendly.
Is there a way to reduce the amount of pesticides you use for certain types of pest problems? Or maybe you could focus more on providing solutions that prevent, rather than eradicate? Whatever the case, even the smallest change towards a greener practice can make a positive impact on your business, and the way that your prospective customers perceive it.
Automate where you can
Every small business owner has limited time, money, and resources. The right software can help to streamline tasks and create greater efficiencies — allowing them to spend their time on the things that will make the biggest impact. Software is changing the way business is done, and businesses that want to stay competitive need to keep up with the latest tools.
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