PAPER & DISPOSABLES


Why Tissue Paper is the Smart Choice for a Sustainable World


Here we learn more about the sustainable benefits of tissue paper from the European Tissue Symposium.


Too much of what is produced on our planet is made from non-renewable materials. No material can be reused or recycled forever, as losses and degradation will always take place and virgin material will be needed in the loops.


In the case of paper, the raw material is renewable and supplied to the loops in line with the principles of a circular economy. Through sustainable forestry practices, the tissue paper industry regrows and regenerates its raw material and provides a sustainable resource.


Trees are positively beneficial for our planet. They capture and store billons of tonnes of carbon dioxide while at the same time providing the earth with much needed oxygen. They emit particularly large quantities of oxygen during the growing phase, hence underlining the importance of continually replanting trees. Trees play a crucial role in the earth’s ecosystem and paper boasts first-class environmental credentials: it's natural, biodegradable and comes from a renewable resource.


Committed to


the different international and national forest certification schemes and over 80% of the forests owned by paper and lumber companies in Europe are certified.


Some tissue producers have chosen to carry labels on their products in order to show their high environmental credentials – such as the EU Ecolabel, the FSC and PEFC labels and regional labels including Nordic Swan and Blue Angel.


"Tissue paper is natural and made from a sustainable


resource. Sustainability has been a way of life for the tissue industry for generations. It has always had to think


sustainability ETS is committed to driving sustainable practices throughout the industry. It is also looking to increase sustainability across the supply chain – from water and energy through to transport and recovery. Tissue paper production also ensures that every part of the raw material – trees – is put to good use. It uses mainly bark and twigs from the lumber industry which are made into pulp that is the basis of tissue paper.


Supporting certification schemes


Third-party certification is one of the best ways to ensure that suppliers meet recognised standards. It lends credibility to the sector and offers reassurance to both customers and consumers. Most tissue producers support


38 | TOMORROW'S CLEANING


long term as its raw material takes many decades to grow.”


The paper sector is also signatory to the Legal Logging Code of Conduct, which condemns illegal logging. The EU timber regulation furthermore upholds industry standards and ensures that only products from legally sourced wood are sold within the EU. Some 11% of timber felled in the world is used to make paper, and 83% of Europe’s paper mills are certified by an environmental management system.


Supporting the EU


and UN goals Tissue paper producers are active supporters of the EU Circular Economy Action Plan – a key building block of the European Green Deal, which has a number of sustainability targets including transforming the EU into a modern and competitive economy. The goal of the Action Plan is sustainable growth, and it lays special focus on resource efficiency with more waste


prevention, reuse and recycling, and the phasing out of wasteful practices like landfill.


This goal of enabling sustainable consumption and production is also reflected in the United Nations Sustainable Development Goal 12: Responsible consumption and production. Tissue products have an important role to play here: they are essential for people’s health and hygiene.


While paper is the most recycled material in Europe, with recycling rates of over 70%, tissue paper – because of its applications in toilet paper, tissues etc – is usually


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