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Meet the Buyer competition celebrates industry trailblazers


Ceris Burns, Managing Director of CBI VR Experiences, invites innovative companies who want to do serious business to join Cleaning Interactive.


In last month’s edition of Tomorrow’s Cleaning, I introduced Cleaning Interactive, the cleaning industry’s first high tech event incorporating visualisation technology, which will take place online on 6-7 October 2020.


This cutting-edge, international event, focused on showcasing innovation and boosting business, is now proud to announce the launch of an exclusive, invitation- only ‘Meet the Buyer’ competition to celebrate industry trailblazers.


This competition is an important component of the event, designed to drive sector growth and innovation and inspire the next generation of industry leaders. It provides an opportunity to win lucrative contracts and professional introductions to top-tier companies.


A panel of high-profile buyers will invite 20 companies to hone their pitches and take part in a competition for the accolade of best innovation. This will culminate in five finalists presenting privately, live to the buyers on the Interactive Stage, with top contracts on offer.


The judging panel comprises key industry decision-makers as follows:


• Bunzl Cleaning & Hygiene Supplies • CBRE • Churchill Group Services •


Incentive QAS Life-changing opportunity


Our panel of high-profile buyers will personally choose each company and innovation based on their genuine interest in its potential. The selected companies are invited to hone their pitch and take part in the competition which consists of three rounds.


This is an opportunity for industry innovators to meet face- to-face with these respected brands and showcase their products and services, with the chance to receive lucrative contracts. Entrants will be coached right the way through this monumental, life-changing experience, including advice on how to attract customers. The organisations will gain kudos from the competition and widespread industry publicity and exposure from the supporting PR and marketing campaign.


Exhibitors showcase innovation


Another way in which companies have the opportunity to showcase their innovations safely and effectively at the show is by taking to The Interactive Stage or The Indie Stage.


Special features on the Interactive Stage include virtual reality (VR) and augmented reality (AR) for an almost


36 | FEATURE


full sensory experience. Top tier exhibitors will be able to demonstrate their products from an immersive studio, with bespoke 3D sets, and mixed reality elements to add impact. This places the presenter in a dynamic, 360-degree virtual studio environment, which is visible in real-time to visitors online.


The Indie stage will provide a second space for participating companies to deliver flexible format sessions including private online meetings, panel discussions, corporate presentations, product demonstrations and more. Sessions can be live, semi-live or pre-recorded in line with the exhibitors’ preference.


Visitors are connected through a combination of chat tools, webinars and digital content served via a visually rich interface.


Cleaning Interactive is focused on connecting the sector with customers as cost-effectively and safely as possible. State-of-the-art technology combined with an on-hand team will ensure the exhibiting experience is a seamless one that organisations will want to repeat.


Join the showcase


Some of the fresh-thinking organisations and brands who have already committed to being involved in this world first virtual cleaning event include the British Institute of Cleaning Science; Bunzl Cleaning & Hygiene Supplies; CBRE; Churchill Group Services; Denis Rawlins; Incentive QAS; Katrin; Metsä; Metzger; the National Carpet Cleaners Association; and the Worshipful Company of Environmental Cleaners.


www.cleaninginteractive.com twitter.com/TomoCleaning


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