Equipping the stadiumwashroom
People are heading back into stadiums to make the most of summer sporting events, festivals, and concerts. Essity’s Stuart Hands asks: how do venue managers ensure their washrooms are clean, hygienic, environmentally-friendly and cost-efficient?
What a difference a year makes. Last August, the pandemic was uppermost in our minds which meant everyone’s chief priority was to stay safe from the virus. This made life immensely difficult for events’ organisers who were required to control crowds, manage social distancing, and carry out high-profile cleaning measures in a bid to reassure the public.
This year, however, we have other pressing issues on our minds. The cost of living crisis has left everyone strapped for cash, which means people are less willing to spend money on attending events. As a result, organisers need to do everything in their power to tempt back the punters while also maximising their own profits.
Meanwhile, the climate crisis has focused our attention on the need to avoid waste and use our resources more carefully. We are all very much aware that the COVID-19 threat still remains, meaning we are inevitably going to be more cautious when gathering in large, crowded areas.
So, in order to keep customers safe and happy, stadium managers need to ensure that their premises are clean, hygienic, efficiently-run, and environmentally-friendly, and – for the sake of their own bottom line – they also need to run those premises cost-efficiently. How do they achieve this?
Believe it or not, the key to efficient stadium management begins and ends in the washroom. Many stadium-goers will use these facilities during the course of their visit, and while there they will consume large amounts of soap and paper.
52 | LEISURE AND HOSPITALITY
The use of these products is difficult to restrict and will greatly add to the stadium’s own costs.
Queues in an efficiently-run washroom will also have multiple negative effects. Where people are having to wait in line for long periods of time, they will have fewer opportunities to visit the concession stands, and this will also have a detrimental impact on profits.
As queues start to form, social distancing will be compromised and frustration will mount. This will colour the visitor’s experience and may prevent people from returning to the venue. Some people might be deterred from using the toilets altogether once they’ve seen the queues, and this could lead to discomfort and health issues.
When the washrooms are experiencing high usage there will inevitably be increased pressure on supplies of toilet paper, hand towels, and soaps. If the washrooms are also poorly managed these consumables may well run out, leading to even longer queues and irritated customers.
After a lengthy wait to use the loo, some visitors might be tempted to carry out a cursory hand wash so that they can hurry back to their seats. This will lead to poor hygiene outcomes. They might also leave behind messy sinks, taps left running, and discarded hand towels strewn over the units in their haste to leave the washroom. This will result in wasted water and excess hand towel consumption while a bad experience caused by mess, frustrated crowds, or
twitter.com/TomoCleaning
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68
