Sustainable Fabric Care We learn more about the successful start to life that w’air has enjoyed.
Time is money, and nowhere is this truer than in the cleaning business, where accidental spills or unexpected stains can often cause lengthy and costly delays, or simply be an undesired nuisance.
Mishaps will always happen, however – invariably at the most inconvenient time. As such, it’s not always possible (or practical) to resort to traditional approaches. Instead, it’s time to disrupt and challenge the way we look at fabric cleaning and sustainability solutions for today’s demanding situations.
(
www.justwairit.com)
Introducing w'air – a breakthrough innovation in eco- friendly fabric care that's adding an extra dimension to contract cleaning, laundry, and hospitality services across the country. Using just a fraction of the water, energy, and detergent of conventional cleaning methods, w’air harnesses the power of micronised water particles to effortlessly spot clean, deep clean, or simply refresh and deodorise fabrics within minutes.
From clothing and carpets to sofas and soft furnishings, its portable, handheld design is based on a pioneering, patented hydrodynamic technology that creates a gentle blast of collisions that actively removes dirt and bacteria from almost any type of fabric. Using only cold water, low pressure, low flow, and fewer chemicals means that it can save valuable time, money, and the environment – all while delivering highly effective cleaning and protection for your customers.
Surely within the cleaning industry this might be deemed as the holy grail? Improve turnaround times. Salvage stock both front and back of house. Offer an on-the-spot 'emergency' cleaning solution to staff, clients, and guests. Prevent items from being prematurely discarded. Reduce the need for damaging, abrasive scrubbing, long soaks or the use of other eco-unfriendly alternatives.
46 | LEISURE & HOSPITALITY
Since its launch in June 2021, w’air has been making waves at both consumer and trade events alike including the Cleaning Shows in London and Manchester, as well as an appearance in May at the Interclean Amsterdam 2022 exhibition. It has been successfully trialled in hotels, offices, retail environments, and rail networks and is fast becoming the quick and easy way to keep things looking newer and fresher for longer.
In recognition of this, within just six months, w’air was featured on BBC Click as part of their review of the latest sustainable technology and has also appeared in an array of independent reviews and mainstream press coverage in titles such as the Evening Standard and the Financial Times.
Unsurprisingly, thanks to its growing reputation, w’air has built up an increasing number of partnerships across multiple verticals and is now proudly used, loved, and endorsed by the likes of Tommy Hilfiger and Calvin Klein across their stores, as well as having been put through its paces in hospitality settings such as The Dorchester Hotel earlier this year. It is also working with distributors in the dry cleaning sector, providing a timely ‘value-add’ proposition to their existing customer offering.
Available online in the UK and across Europe and the US via its distribution’ partners, w’air is on a mission to get us all to reimagine the way we think about how we clean and care for the things we love, and comes with a free 60-day trial and money back guarantee. See the results for yourself or, to find out more about how w’air can help and add value to your business, simply visit the website below.
Alternatively, you can get in touch with the w’air team directly about any questions, specific requirements for your business or trade pricing information via
info@justwairit.com.
www.justwairit.com/pages/commercial
twitter.com/TomoCleaning
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