CARPET TILES | SPONSOR
DRIVING CRADLE TO CRADLE®
Known globally for its pioneering innovation strategy based on Creativity, Functionality and Cradle to Cradle®
design, here
at European carpet tile manufacturer, Desso, we aspire to be world leaders in making environmentally responsible flooring products that deliver outstanding value in design and functionality and thus contribute to people’s health and wellbeing.
Since 2008, Desso has been making the transition towards the circular economy based on its Cradle to Cradle® commitment. Linked to Cradle to Cradle®
is our
new corporate vision to make products that improve people’s health and wellbeing. Today, most people spend on average 90% of their time indoors, whether that’s at home, in the office or whilst travelling. Therefore, we believe it is our responsibility to develop products that contribute to a healthier living and work space. This leads us to ask: How can we make our carpets work better for people? In short, it’s about selecting the right flooring to help create the ‘Great Indoors’. Collectively
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FORWARD | DESSO
David Nicholls, Sales and Marketing Director at Desso, shares with us how Desso’s Cradle to Cradle®
that improve people’s health and wellbeing.
or individually, these three elements are what we at Desso believe helps create carpets that improve people’s health and wellbeing when they are indoors.
Through creativity, we make carpets that have the right colour, texture and design to help create the exact atmosphere customers want, ranging from the inspiring to the reflective. Just like clothes, flooring is around us all the time and has a huge influence on the mood and general atmosphere we live and work in. Therefore, it’s important that the right flooring is selected to create the right atmosphere. Desso is dedicated to creating carpets inspired by the latest fashion, architecture, art and interior design to help enhance or enliven any interior space. This can be achieved by manufacturing functional products that add real value to people’s health and wellbeing, such as through carpet tiles that reduce the amount of fine dust in the air or reduce unwanted indoor noise, and our Cradle to Cradle® design which allows us to take materials and design to the next level, whereby all of
our products and processes can be even healthier and the materials can be safely recycled. In the last few years, Desso has made significant process toward this goal with the roll out of several new processes and products.
One such product that has been designed to improve health and wellbeing is the new Desso AirMaster®
collection
– the patented technology in Desso’s unique AirMaster® carpet tile helps to minimise the potential harm caused by the inhalation of fine dust particles, a major cause of respiratory and circulatory ailments. Independent study by the German Test Institute (GUI) has demonstrated that the Desso AirMaster®
performance. Desso SoundMaster®
has a special
layer construction and is uniquely designed to offer optimal sound absorption and insulation. SoundMaster®
is carpet
is eight times more effective at capturing and retaining fine dust than hard flooring*. A further six colours was recently added to the collection, along with two extra background colours to its ‘Create Your Own Desso AirMaster®
’ online
application range. Desso SoundMaster®
is
another pioneering solution that has been developed to offer a significant 60% improvement in acoustic
www.tomorrowsflooring.com
made from 100% polyester (40% recycled) which was specifically chosen for its advanced sound insulation and absorption properties, as well as offering eco-efficient benefits. This innovative product is available as alternative backing with Desso’s comprehensive range of carpet tiles providing designers with an extensive choice of design led, aesthetically pleasing products with the ability to offer additional acoustic performance benefits.
TO FIND OUT MORE...
T: 01235 554848 F: 01235 553583 E:
service-uk@desso.com W:
www.desso.com/businesscarpets
*Based on test performed by GUI, with DESSO AirMaster® standard PVC hardfloor.
versus strategy is linked to the ambition to make products
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