FEATURE
ege’s Floorfashion range rtesy of InterfaceFLOR EU.)
One of ege’s most recent concepts is Floorfashion, which they created with award-winning, Dutch design consultancy Muurbloem Design Studio and which, as the name suggests, takes inspiration from the world of fashion.
The Muurbloem Design Studio worked
intensively with ege on shaping a collection which offers a refreshing approach to decorating floors. The collection spans from simple and subdued expressions to bold and expressive styles and Muurbloem designers have taken inspiration from impulses of local, folkloristic clothing from all over the world. In the same way that fashion dresses a person, Floorfashion dresses the interior.
Gonnette Smits, Art Director of the Muurbloem Design Studio explained: “Our aim has been to create a new approach to carpet design. Each design consists of four layers which can be combined and arranged on top of each other according to the client’s wishes. This allows the interior designer, architect or specifier to change the character of the carpet design depending on the layers and colours chosen.”
“The creative process of creating the collection began with mapping the world,
searching for special details and cultural diversities between continents and countries. We found that each culture is composed of complex and unique layers. In fashion, the use of layers is a widely known phenomenon and we wish to introduce this phenomenon to carpet design.” Gonette continued.
ege also has a 3D showroom on their website, which allows the customer to see what their chosen carpet will look like when it has been installed. It was the discovery of this aesthetically pleasing online showroom, combined with the discovery of flooring that plays tricks on the eyes, that brings me on to my next innovative flooring concept; optical illusions.
The team at InterfaceFLOR EU, recently tweeted a picture of the 100 Barbirolli Square in Manchester, which features an impressive flooring design which actually looks like the floor is 3D. Following in the same vein as that is some of the flooring designs featured on the very fun (and very distracting!) website Mighty Optical Illusions, which include many images of floors that play tricks on the eyes. Our favourites include a video game store in Paris,
France, in which the floor actually looks like it has huge dips in it, the Marriott Solana Ballroom in Texas, USA, where the carpet has been given the effect of beautiful, rippling waves in lots of different colours and even a outdoor floor in the centre of Stockholm, which Swedish artist Erik Johansson used chalk to create.
The notion that flooring is getting a new lease of life is something that a lot of people in the industry are cottoning on to. The Domotex Show taking place in Hannover at the start of next year has already promised to used ‘Customized Living’ as a central theme – meaning specifiers, contractors and interior designers alike are all taking the opportunity to make flooring as creative as possible. With the current economic climate being a somewhat depressing one, and less houses (and as a result, less floors) being built than ever, it’s definitely about time the flooring industry had some fun.
www.vorwerk.com
www.egecarpet.com
www.muurbloem.com
www.moiillusions.com
Video game store in Paris, France. Mighty Optical Illusions, (Mighty Optical Illusions, click here) courtesy of Mighty Optical Illusions.
www.tomorrowsflooring.com 51
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