Fifteen years in the A sian market – Lab A sia
Lab Asia, launched in 1994, extended the portfolio of International Labmate Ltd (ILM) and set about with a clear purpose to produce a no nonsense product orientated journal to be distributed free of charge to South Asia and Australia. Advertisers were able to enter markets that had been previously inaccessible and readers were exposed to products that they had not read about before. The two 1994 launch year issues followed an A4 format consisting almost solely of advertisement cards with very few press releases and just one piece of editorial on Pittcon. However, this format seemed to be effective – over 4000 sales leads were produced for the second and last issue of 1994 for those companies that advertised their products.
In 1995 Lab Asia had its first full year of publishing. A total of five issues were produced: two in A3, two in A4 and a directory of suppliers buyers’ guide that was distributed for the first time at major laboratory exhibitions throughout the Pacific Rim. By May 1995 Lab Asia’s readership was approaching 20,000 and expanding rapidly. By the latter half of 1995 the advertising card format was giving way to a more reader friendly approach containing product press releases and analytical articles’ as is the style today.
As Lab Asia was closing it’s first full year of publishing, Singapore was recognised as a key player in the growth of sales of laboratory equipment. Lab Asia attended the CIA Exhibition held in Singapore in late 1995 to explore this market further - a show that Lab Asia still attends today, and Lab Asia’s presence at exhibitions continued to rise from this point: Micronex China, Intersis Korea, SIS Japan, to name a few.
Lab Asia is now recognised as the leading scientific journal targeting Central, South East Asia, Australia and New Zealand. These offer unrivalled technical insight, news and purchasing guidance to key decision makers and buyers, and inform scientists of the latest laboratory based products available as they hit the market.
While much effort was focussed on ensuring Lab Asia’s success as a market leader, ILM was also concentrating its energies on building up a solid and well-respected reputation for its support of local sports teams and events. This sponsorship activity continues today and Michael Pattison, ILM Publisher, is an avid follower of all the teams and individuals progress. This support and funding has helped many achieve their goals and attain excellence in their respective fields.
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