ABCC
Updates and useful information from the largest ethnic support organisation in the UK
Contact: Anjum Khan T: 0845 6036650
Ovacome launches multilingual campaign
Ovarian cancer charity Ovacome has launched a multilingual awareness campaign in the West Midlands in seven languages. The campaign is aimed at reaching at least
40,000 people across the region from diverse communities, with printed material, press coverage and the sharing of short videos on social media. Leaflets from the charity, which opened a hub in Dudley last year, are being placed in medical centres and other public spaces across the region in Arabic, Bengali, Gujarati, Polish, Punjabi, Urdu and English. And for those people who do not have English
as their first or preferred language, Ovacome has set up phone lines in each of these languages, in a bid to support as well as to reach out to more diverse groups. Ovacome’s West Midlands regional hub co-
ordinator Laura Nott said: “We want to get the message out there loud and clear, in seven languages, that if you have persistent bloating, or any of the other main symptoms don’t put off contacting your GP.” The campaign has been welcomed by Ameena
Muflihi, community officer of the Yemeni Community Association in Sandwell, who helped Ovacome put together the film and leaflet in Arabic. She said: “What this is doing is putting out a friendly hand and saying that ‘we are here for you in the language that you feel most comfortable communicating in’.”
Penny Appeal organises trail pursuit to raise funds
International humanitarian charity Penny Appeal has joined forces with Trail Pursuit, to host a fundraising event in the Lake District next year. The event – which will take the form of either a
5K, 10k, half marathon or marathon event – will be staged on 28/29 May. Participants can also experience wild
swimming in Lake Windermere, guided yoga sessions and inspirational talks by a number of speakers, including ultra runner Damian Hall. The event will help raise funds for Penny
Appeal’s emergency response campaigns. The charity was set up in 2009 to provide a range of life-saving solutions in more than 30-crisis hit countries. As one of the fastest growing charities in the
sector, Penny Appeal has transformed more than 20 million lives around the world, by providing disaster relief and emergency aid to individuals and communities that have been affected by conflict, crisis and natural disaster. The charity’s emergency response teams have
been trained to quickly, efficiently and compassionately help the vulnerable all over the world. Penny Appeal’s Haroon Mota said: “This is one
event I’m incredibly excited about for next year and I hope you’ll join our team for what is going to be an epic weekend of adventure. Follow @trail_pursuit for all of the event build up and updates. See you in the Lake District.”
52 CHAMBERLINK December 2020/January 2021
Steady growth leads to new brand for Mazars
Tax, audit, and advisory business Mazars, which has a base in Birmingham, has unveiled a new look. The firm says its new image is a ‘key
milestone’ which reflects its ‘aspiration to bring choice and a different perspective to the audit, tax and advisory market, and reaffirms its commitment to building a fair, prosperous and sustainable world’. Hervé Hélias, CEO and chairman of Mazars
Group, said: “I’m very excited to reveal our new brand identity and positioning, after two years of deep and broad consultation with our partners, employees, clients and stakeholders. “It reflects who we are today and confirms
our aspirations for the type of firm we want to be in the future." Phil Verity senior partner of Mazars in the
UK, said: “I am extremely proud of our new brand. Mazars serves UK clients of all shapes and sizes, and our new brand identity captures our ability to bring both a personal, local touch and the scale of our international firm.”
Mazars is launching the rebrand on the
back of steady, balanced growth and successful expansion. Last year, the firm recorded revenues of
€1.8bn, up 10.4 per cent compared to the previous year. The increase in revenues in 2018/2019 was supported by a strong nine per cent organic growth. In Asia-Pacific, income grew by 22.6 per
cent in 2018/2019 and this region now represents approximately 15 per cent of Mazars’ total revenues. In fact, more than a third of Mazars’ fee
income now comes from outside Europe, which the firm says reflects its current geographic spread.
‘This new identity is built
on the firm’s DNA, reinforcing who we are’
The rebrand recognises Mazars’ evolution
into an international group, with offices in more than 90 countries and almost 25,000 staff around the world. Mr Hélias said: “In 75 years, our guiding principles haven’t changed, but our firm has. We have doubled in size in the past ten years and the diversity of our offerings, clients and talent has flourished as we have grown. "Today, we audit nearly 2,000 public
interest entities around the world; 30 per cent of the listed companies in France, and
Extremely proud: Phil Verity
in China, we serve almost 140 large-listed companies. “At the same time, we serve over 50,000
privately owned and family businesses, from private clients and start-ups to mature international clients." While audit still represents nearly half of
its activity, Mazars has developed its range of services in accounting, tax, legal, consulting and financial advisory. The firm said it was convinced that such
diversity of expertise was ‘highly relevant to businesses’, whatever their size, who needed to navigate complex regulatory markets and to grow in a sustainable way. Cécile Kossoff, chief brand, marketing and
communications officer, Mazars, who led the global rebranding initiative, said: “We are all incredibly proud of our firm, of our journey and of the new Mazars brand. “This new identity is built on the firm’s
DNA, reinforcing who we are, how we work and what makes us different. It reflects our heritage and integrated approach, combining a true international reach with deep local roots; our sense of responsibility to the industry; the long-standing technical expertise and quality we offer; the focus and mutual respect we have for our clients, the unique human touch they value, the confidence and reassurance that we bring to them; and our commitment to do the right thing.”
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