BUSINESS REPORT


HOW YOUR TOUCHPOINTS CAN DEFINE YOUR BRAND


New Chamber members, The Brady Creative, are a Northampton-based marketing agency focused on helping businesses add personality into their marketing and branding. Here, founder Hannah Brady (pictured) asks: Are you happy with how your business touchpoints are reflecting your company’s brand?


The last six months have been unprecedented for everyone, and during this time, a lot of businesses have been reviewing how their brand is presented to the outside world. The truth is, now more than ever,


how we present our businesses to the world is so important. We have to create the right impression. Our business touchpoints are what people use to form their opinions of what we do, the quality of our organisation and whether they want to work with us or not. A touchpoint is essentially any representation of your business that people might come across.


Examples include: your website,


the paperwork that you send to clients, proposal documents or quotes, your team, your premises, email signatures, or the vibe that people get when calling your office. These are all parts of your business that people will be judging. You might not be happy with


where things are at, but before changes can be implemented, you need to specify what actually needs changing and why. The best place to start is to map out all of your current touchpoints and benchmark them against where you would like to be. Mark each of them out of 10.


AWARD FOR NSR MANAGEMENT


NSR Management is celebrating after their MTC QS has been awarded Best Online Construction Estimation & Quotation System at the UK Enterprise Awards. Where there are buildings, there


Once you’ve got your current


picture in front of you, it’s time to start looking at each touchpoint in order of priority. Things can be improved once you’ve got a plan of action and a vision in place for your brand. The key thing to remember in all


of this is, first impressions really do count.


Visit: www.thebradycreative.co.uk MEMBERS WORKING TOGETHER


When Joy Jones and Della Judd met at a Chamber Welcome event last year they immediately clicked and knew that, when the time was right, they’d like to work together. So, when Della started to get busier with her coaching and training business, she knew who to call. “I got in touch with Joy at Inspired Project Solutions because I needed some virtual support,” Della explained. “Joy has been a great resource and she’s helped me with my mailing list, transcribing various voice notes as well as preparing presentations for me.” Joy expressed that technology is paramount in


these times and has made working together easy and helped the two of them keep in touch. Della has seen a big improvement in her own


productivity as a result. She said: “Having Joy to bounce ideas off has been a great help to get me focused and she has taken some of my workload away so I can focus more time on my clients.” As a virtual assistant, Joy explained that finding


L-R: Joy Jones and Della Judd


the ‘perfect’ client to work with makes the job so much more enjoyable. She said: “I’m so lucky with my clients, we have


great working relationships and Della epitomises that type of client. She values my input and we discuss what she is looking to achieve. She is clear, but realistic with deadlines. What we have worked on so far has been interesting and some coaching topics enlightening. That’s why I so enjoy working with clients like Della, as it’s more than just task fulfilment.”


Visit: www.dellajudd.co.uk www.inspiredprojectsolutions.co.uk


is a need to ensure that they are kept in the best possible condition. This means that there is the challenge of finding a contractor who can offer value for money. Calculating this is best achieved through a Measured Term Contract. “Measured” because the works are measured against a Schedule of Rates and “Term” because the contract runs for a fixed time, typically three to five years. Since 1984, NSR Management


have led the way when it comes to Measured Term Contracts and the production of bespoke and standard Schedules of Rates. As technology has changed, so too has the way in which this is calculated, which is why the team now offer their very own project management software. It is not easy to work out exactly


how much something should or will cost. The variable nature of repairs and maintenance means that surprises always crop up. For those using an NSR Management schedule, most scenarios are covered, allowing repairs to be accurately priced before they are carried out. This gives the building owner a clear idea of how much a contractor should be charging. MTC QS is one of the company’s


most appealing products, acting as a time saving online estimating and quotation system. It is used throughout the construction industry, housing the team’s impressive Schedule of Rates data. It can be used for pricing building works, refurbishments, extensions, renewal works, highways maintenance and reactive maintenance, with clients able to choose which Schedules are required and configuring the contracts for the adjustments tendered.


Visit: www.nsrm.co.uk


WORKPLACE WELLBEING IS NOT A TICK BOX… IT NEEDS TO BE AN ESSENTIAL COMPONENT OF THE WAY WE WORK


Tracey Bovingdon, Wellness Warrior and founder of Re:Set, questions why it’s taken a pandemic for the value of employee wellbeing to be realised.


Without our health & wellbeing, we have nothing, and it is now more critical than ever that we focus on this essential and fundamental element in the workplace. While it is up to an individual to take responsibility for their own health &


wellbeing, the workplace is the perfect setting to contribute and encourage people to place a greater emphasis on the importance of ‘prevention rather than cure’. Studies have shown that workplace wellbeing improves


productivity, reduces absenteeism, while increasing staff retention and morale. It just makes complete business sense all round. In a survey by Buffer, 99% of remote workers state that they would like


to continue working remotely at least part-time for the rest of their careers. In fact, 80% of people said that when faced with two similar jobs they would turn down the position that didn’t offer flexible working conditions. Workplace wellbeing needs to be more than the current hot topic. It


needs to be interwoven into every aspect of the way we employ and engage people within all organisations.


Visit: www.resetforsuccess.com DECEMBER 2020/JANUARY 2021 inbusiness 11


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