Charitable Causes, Promotion & Partnership
Feature
Why we should all
lend a hand
By Paula Rogers (pictured), corporate responsibility manager at Unity Trust Bank
Being a force for good At Unity Trust Bank, we believe that banks have an important role to play in society, and a responsibility to act as a force for good. Ethical values and principles are deeply embedded into the culture of our organisation. Established over 35 years ago with a vision to create a bank that would
serve the needs of its customers and enrich society, our purpose is to help organisations to prosper and contribute to economic, community and environmental change. Our lending helps to create and protect jobs, and supports the development of community facilities and care provision. As a commercial bank with a conscience, it is important that our own
corporate social responsibility and the social impact made by our customers go hand in hand. This encompasses everything we do as an organisation, from the suppliers we work with and the companies we finance, to the people we employ and how we support them to make a difference. As Unity Trust Bank has grown and evolved over the years, so too has
our commitment to delivering positive change. We understand that recent events have had a significant effect on many important organisations, and that in some cases, the biggest impact for communities is made by providing direct support for the charities within them.
Making an impact To operate responsibly, it’s important that these values are deeply embedded within the organisation and for our colleagues to fully support our societal mission. Results from 2019’s Banking Standards Board (BSB) survey found that nine out of ten Unity Trust Bank employees believe our purpose and values are meaningful to them, which we aim to reflect with various measures implemented across the business. For example, throughout the year, each member of the team is
encouraged to spend five working days volunteering. With such a diverse workforce, over the past year alone we have been able to help more than 70 organisations, from volunteering at food banks to using skills-based training to help small businesses and social enterprises thrive. Eighty-eight per cent of our colleagues engaged in volunteering activities in 2019, enabling them to build meaningful relationships and make a real difference within their communities. Every month, our colleagues are invited to contribute to the ‘Unity in the
Community’ (UITC) fund, from which donations are made to nominated organisations, as voted for by the UITC committee. Last year, more than £8,000 was donated to good causes, in addition to the time given through volunteering efforts, which was valued at £55,000.
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